HEALING JUNGLE

Short List
TitleHEALING JUNGLE
BrandHYUNDAI MARINE & FIRE INSURANCE
Product / ServiceHYUNDAI MARINE & FIRE INSURANCE
CategoryC02. Interactive Digital Screens
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production GOODLUCK Seoul, SOUTH KOREA
Production 2 TRUMAKUS Seoul, SOUTH KOREA
Production 3 ELIOT Seoul, SOUTH KOREA
Production 4 LINEHOLIC Seoul, SOUTH KOREA
Additional Company HYUNDAI MARINE & FIRE INSURANCE Seoul, SOUTH KOREA

Credits

Name Company Position
Jung-A Kim Innocean Worldwide Executive Creative Director
Uy Sang Kim Innocean Worldwide Business Manager of Development Department
Nari Moon Innocean Worldwide Art Director
Doyu Yang Innocean Worldwide Copywriter
Jaeeun Kim Innocean Worldwide Art Director
Jiyon Rhim Innocean Worldwide Art Director
Seonhwa Hwang Innocean Worldwide Creative Technologist
Hye-dong Roh Innocean Worldwide Creative Technologist
Sungwoo Kim Innocean Worldwide Creative Technologist
Bae-Sung Kim Innocean Worldwide Agency Producer
Jinwon Jake Choi Innocean Worldwide Translator
Jin-hee Park Innocean Worldwide Account Executive
Jung-Ae Kuk Innocean Worldwide Account Executive
Hyun-Seok Seo Innocean Worldwide Account Executive
La-Yoon Kim Innocean Worldwide Account Executive
Dongha Kim Trumakus Director
Dohyeon Kim Trumakus Director Of Photography
Byeongjin Yang Trumakus Gaffer
Woojong Kim Goodluck Executive Producer
Jihoon Lee Goodluck Film Producer
Jiuk Ko Eliot Editor
Junhyoung Cho Eliot Colorist
Namhee Kim Eliot Flame Artist
Jeonghan Um Eliot Post Producer
Wonwoo Lee Audiolab Sound Designer
Inwoo Hwang Audiovillage Sound Studio Producer
Han-Jun Jung Lineholic Corp. Producer

Write a short summary of what happens in the ambient or digital execution or campaign.

We made use of empty walls of hospital the child patients face everyday, to create a digital interface called ‘Healing Jungle.’ Its purpose is to alleviate the children’s fears and the stresses caused from hospital’s gaunt environment, and to change those negative sentiments to fun entertaining space. - Interactive play wall detect children’s movements and touches via motion sensors placed on the top of the screen. - Eleven playable contents intended to help long-term patients, by providing exercises designed to help voluntary physical activities and mental wellness, as well as regular sleeping patterns. - Contents divided as daytime and nighttime, as per hospital daily routine – Day: Exercises and stretching activities / Night: Relaxing activities

Cultural/Context information for the jury

65% of all children in Korea have been hospitalized during their childhood at least once. We focused on the fact that child patients have nothing to do except waiting for treatment inside the limited space of hospital. That’s the exact reason of the creation of Healing Jungle, the digital play wall. It was installed in two of the biggest children’s hospitals in Korea. ‘Healing Jungle’ is more than just a playground, in that it is a customized interactive play wall designed for patients to provide entertainments and aids for their treatment process. The contents, designed to aid child patients with physical stimulations and mental wellness, have been developed in consultations with pediatricians, nurses and rehabilitation professionals. The contents have been designed to help with the treatment process, as well as speeding up their health restoration.

Links
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