SOLAR BOAT : CLEAN UP MEKONG

Short List
TitleSOLAR BOAT : CLEAN UP MEKONG
BrandHANWHA
Product / ServiceHANWHA
CategoryD03. Technology
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production PLANIT PRODUCTION Seoul, SOUTH KOREA
Production 2 K-MARINE CO., LTD. Gimje, SOUTH KOREA
Additional Company MINT C&M Hochiminh City, VIETNAM
Additional Company 2 HANWHA GROUP Seoul, SOUTH KOREA

Credits

Name Company Position
Jung-A Kim Innocean Worldwide Executive Creative Director
Nari Moon Innocean Worldwide Art Director
Doyu Yang Innocean Worldwide Copywriter
Jaeeun Kim Innocean Worldwide Art Director
Jiyon Rhim Innocean Worldwide Art Director
Seonhwa Hwang Innocean Worldwide Creative Technologist
Hye-dong Roh Innocean Worldwide Creative Technologist
Sungwoo Kim Innocean Worldwide Creative Technologist
Ha Yong Jung Innocean Worldwide Art Director
Bae-Sung Kim Innocean Worldwide Agency Producer
Jina Shin Innocean Worldwide Account Executive
Jung Eun Lee Innocean Worldwide Media Planner
Deuk Jin Kim Innocean Worldwide Media Planner
Woo Seok Jang Innocean Worldwide Promotion Planner
Chanwoo Lee K-Marine Boat Manufacturer
Sung Bin Kim Element Pictures Director
Sang Ho Hong Opticam Director of Photography
Mogun Kang - Focus Puller
Hyung Joon Park Planit Production Executive Producer
Ye Rang Kang Planit Production Producer
Kyu Won Lee Keystone Play Editor
Seong Hun Lee Keystone Play Flame Artist
Kyu Ri Kim Keystone Play Post Producer
Soo Jeong Park Vision Holdings Colorist
Da Young Ji Vision Holdings Post Producer
Garam Yu Keats Sound Designer
Sua Han Keats Sound Studio Producer
Terry Noh Mint C&M Vietnam event director
Taehwa Jeon XOD Vietnam event director
Minh Thu Nguyen Ho Mint C&M Vietnam event assistant

Write a short summary of what happens in the ambient or digital execution or campaign.

The Mekong River is a transboundary river originating from China, passing through Myanmar, Laos, Thailand, and Cambodia and finally through Vietnam to the sea. Vietnam is the last stand of floating garbage from six countries before it goes to sea. However, the Vietnamese dumped garbage into the Mekong River and believed that the river becomes clean soon because it flows fast into the sea. In order to prevent garbage from flowing into the Pacific, we produced two solar boats with Hanwha's photovoltaic solution. We also used the Solar Boat as an outdoor ad moving over the river. We assigned the character of the Mekong River’s hero who eats floating waste to Solar Boat. Thus, while Solar Boat was collecting floating garbage, the sight of nearby residents allowed them to come into view, which could serve as an opportunity to reflect once again on their behavior of dumping waste.

Cultural/Context information for the jury

- We visited the Mekong River several times to carry out the campaign, and we could often see people throwing garbage that they had collected from floating houses and ships into the river. We talked to various people in the area about the garbage problem, with a large number of local residents thinking nothing of dumping garbage into the Mekong River. The reason was that, to surprise, the river was believed to be clean soon because the garbage dumped in the Mekong River flows into the sea. - A large number of environmental campaigns undertaken to protect the Earth often inadvertently pollute the Earth in another way. However, our solar boat does not use a single gram of fossil fuel, Instead, only solar energy operates the boat and runs the conveyor belt to collect floating garbage. As a result, it emits nothing harm to the earth.

Links
Video URL