SHOW YOUR FACE!HIROSHIMA

TitleSHOW YOUR FACE!HIROSHIMA
BrandHIROSHIMA PREFECTURE
Product / ServiceTOURISUM PR
CategoryE05. Interactive Outdoor Experiences
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN
Idea Creation 2 KOO-KI Fukuoka-City, JAPAN
Production KOO-KI Fukuoka-City, JAPAN
Production 2 TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Credits

Name Company Position
Kan Eguchi Koo-ki General Director
Masaru Hasegawa I&S BBDO Creative Director
Teruo Furuno I&S BBDO Art Director
Tatsuro Kumaki I&S BBDO Copy Writer
Takeru Nagasaki I&S BBDO Copy Writer
Syunsuke Sakamoto I&S BBDO Producer
Masashige Araki I&S BBDO Producer
Masami Shimamura Koo-ki Producer
Yosuke Saito Tohokushinsha Producer
Azusa Hirasawa Tohokushinsha Production Manager

Write a short summary of what happens in the ambient or digital execution or campaign.

Due to the torrential rains that struck western Japan in July 2018,We started this project as a way to generate new tourism to break out of this crisis.We started by asking creators all over Japan if they would like to join in.We asked them to “energize Hiroshima with their artwork” and creators from all genres, cartoonists, illustrators, and painters, answered the call. Artworks that nobody’s ever seen covered 27 locations across Hiroshima.

Links

Website URL