Write a short summary of what happens in the ambient or digital execution or campaign.

We focused our attention on the subway stations directly linked to a movie theater. We projected the image of a sturdy cage door on the signage screens on the platforms, with dinosaurs hiding behind them. When people would pass by the front of the screen, a sensor embedded in the signage would react, the dinosaur roar, and the door vibrate violently from the inside. An interactive confrontation would then start, reflecting the position of the person’s raised hands on the screen. Immediately after this experience putting the participants in the movie protagonist’s shoes, information about movie sessions with vacancies would be displayed in real time on the screen. This data would be constantly updated and turn the screen into an up-to-date digital ticket window. The participant could then finish their ticket reservation from their smartphone, directly leading them to a nearby movie theater.

Cultural/Context information for the jury

In Japan, the evaluation of monster movies represented by Godzilla is fixed. It was thought that "there is no difference in any movie, just by replacing violent monsters." "Monster is the main character and there is no highlight in human drama." Then, we tried to show the power of the dinosaurs, and at the same time, let the people feel as if they were in the movie scene as a protagonist, and feel the movie has relevance to them.