Title | OATH PREMIUM COFFEE POP-UP SHOP |
Brand | YAHOO TAIWAN |
Product / Service | OATH PREMIUM SOLUTION |
Category | E05. Interactive Outdoor Experiences |
Entrant | DENTSU ONE Taipei City, TAIPEI |
Idea Creation | DENTSU ONE Taipei City, TAIPEI |
Production | 087 CREATIVE VISUAL Taipei City, TAIPEI |
Production 2 | SMS GROUP TAIPEI Taipei City, TAIPEI |
Name | Company | Position |
---|---|---|
Judy Tao | Dentsu One Taipei | General Manager & Chief Creative Officer |
Hayley Wen | Dentsu One Taipei | Group Creative Director |
David Chen | Dentsu One Taipei | Creative Director |
Judy Tao | Dentsu One Taipei | Art Director |
David Chen | Dentsu One Taipei | Art Director |
Ann Cheng | Dentsu One Taipei | Art Director |
Hayley Wen | Dentsu One Taipei | Copywriter |
Maggie Chen | Dentsu One Taipei | Senior Copywriter |
Sammy Hsu | Dentsu One Taipei | Copywriter |
Oath opened premium pop-up coffee shops at top five media agency offices for 9 days. Five different coffees represent five different Oath premium solutions. Our clients not only drink a cup of coffee but also recognize Oath's unique selling points.
In Taiwan, most of the time when media agents arrange their media planning, their option is either Google or Facebook; but they rarely think of Oath. Oath provides the most diversified marketing solutions. However, too many solutions led the confusion on how media agencies could collaborate with them. Therefore, how to let media agents include Oath Premium Solution in their media planning options becomes the most important mission of the campaign.