OATH PREMIUM COFFEE POP-UP SHOP

TitleOATH PREMIUM COFFEE POP-UP SHOP
BrandYAHOO TAIWAN
Product / ServiceOATH PREMIUM SOLUTION
CategoryE05. Interactive Outdoor Experiences
EntrantDENTSU ONE Taipei City, TAIPEI
Idea Creation DENTSU ONE Taipei City, TAIPEI
Production 087 CREATIVE VISUAL Taipei City, TAIPEI
Production 2 SMS GROUP TAIPEI Taipei City, TAIPEI

Credits

Name Company Position
Judy Tao Dentsu One Taipei General Manager & Chief Creative Officer
Hayley Wen Dentsu One Taipei Group Creative Director
David Chen Dentsu One Taipei Creative Director
Judy Tao Dentsu One Taipei Art Director
David Chen Dentsu One Taipei Art Director
Ann Cheng Dentsu One Taipei Art Director
Hayley Wen Dentsu One Taipei Copywriter
Maggie Chen Dentsu One Taipei Senior Copywriter
Sammy Hsu Dentsu One Taipei Copywriter

Write a short summary of what happens in the ambient or digital execution or campaign.

Oath opened premium pop-up coffee shops at top five media agency offices for 9 days. Five different coffees represent five different Oath premium solutions. Our clients not only drink a cup of coffee but also recognize Oath's unique selling points.

Cultural/Context information for the jury

In Taiwan, most of the time when media agents arrange their media planning, their option is either Google or Facebook; but they rarely think of Oath. Oath provides the most diversified marketing solutions. However, too many solutions led the confusion on how media agencies could collaborate with them. Therefore, how to let media agents include Oath Premium Solution in their media planning options becomes the most important mission of the campaign.