Title | THE THREE-POINTED-STAR COURT |
Brand | MERCEDES-BENZ / MERCEDES-BENZ TAIWAN |
Product / Service | C-CLASS |
Category | E04. Live Advertising & Events |
Entrant | LEO BURNETT TAIWAN Taipei, TAIPEI |
Idea Creation | LEO BURNETT TAIWAN Taipei, TAIPEI |
Name | Company | Position |
---|---|---|
Murphy Chou | Leo Burnett Taiwan | Chief Creative Officer |
Ed Hsieh | Leo Burnett Taiwan | Creative Director |
Murphy Chou | Leo Burnett Taiwan | Copywriter |
Ed Hsieh | Leo Burnett Taiwan | Copywriter |
Matilda Liao | Leo Burnett Taiwan | Copywriter |
Kenji Ho | Leo Burnett Taiwan | Art Director |
Sam Hsu | Leo Burnett Taiwan | Art Director |
Sylvia Cheng | Leo Burnett Taiwan | Business Director |
Hugo Chou | Leo Burnett Taiwan | Business Director |
Paul Lee | Leo Burnett Taiwan | Senior Account Director |
Alex Shih | Leo Burnett Taiwan | Account Manager |
Arnold Chen | Leo Burnett Taiwan | Account Executive |
Daniel Feucht | Leo Burnett Taiwan | Strategy Lead |
Wayne Deng | Leo Burnett Taiwan | Data Manager |
We developed a challenge that required even experienced sportsmen to improve: a Three-Pointed-Star Court in the shape of our brand mark. In this court, one has to face two opponents and respond to their attacks. This battle challenges all of your abilities. In order to succeed you have to keep improving yourself by getting stronger, faster and better.