THE THREE-POINTED-STAR COURT

TitleTHE THREE-POINTED-STAR COURT
BrandMERCEDES-BENZ / MERCEDES-BENZ TAIWAN
Product / ServiceC-CLASS
CategoryE04. Live Advertising & Events
EntrantLEO BURNETT TAIWAN Taipei, TAIPEI
Idea Creation LEO BURNETT TAIWAN Taipei, TAIPEI

Credits

Name Company Position
Murphy Chou Leo Burnett Taiwan Chief Creative Officer
Ed Hsieh Leo Burnett Taiwan Creative Director
Murphy Chou Leo Burnett Taiwan Copywriter
Ed Hsieh Leo Burnett Taiwan Copywriter
Matilda Liao Leo Burnett Taiwan Copywriter
Kenji Ho Leo Burnett Taiwan Art Director
Sam Hsu Leo Burnett Taiwan Art Director
Sylvia Cheng Leo Burnett Taiwan Business Director
Hugo Chou Leo Burnett Taiwan Business Director
Paul Lee Leo Burnett Taiwan Senior Account Director
Alex Shih Leo Burnett Taiwan Account Manager
Arnold Chen Leo Burnett Taiwan Account Executive
Daniel Feucht Leo Burnett Taiwan Strategy Lead
Wayne Deng Leo Burnett Taiwan Data Manager

Write a short summary of what happens in the ambient or digital execution or campaign.

We developed a challenge that required even experienced sportsmen to improve: a Three-Pointed-Star Court in the shape of our brand mark. In this court, one has to face two opponents and respond to their attacks. This battle challenges all of your abilities. In order to succeed you have to keep improving yourself by getting stronger, faster and better.