| Title | DRAGON |
| Brand | DKSH (THAILAND) LIMITED |
| Product / Service | LEGO |
| Category | A04. Consumer Durables |
| Entrant | OGILVY Bangkok, THAILAND |
| Idea Creation | OGILVY Bangkok, THAILAND |
| Production | ILLUSION Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Nopadol Srikieatikajohn | Ogilvy Group Thailand | Chairman |
| Wisit Lumsiricharoenchoke | Ogilvy Group Thailand | Group Executive Creative Director |
| Gumpon Laksanajinda | Ogilvy Group Thailand | Creative Director |
| Denchai Kheereerak | Ogilvy Group Thailand | Creative Director |
| Asawin Tejasakulsin | Ogilvy Group Thailand | Creative Group Head |
| Panin Mukdapitak | Ogilvy Group Thailand | Senior Art Director |
| Katunyoo Thongtip | Ogilvy Group Thailand | Art Director |
| Pakorn Siripol | Ogilvy Group Thailand | Copywriter |
| Visaya Sosothikul | Ogilvy Group Thailand | Copywriter |
| Nanut Thanapornrapee | Ogilvy Group Thailand | Copywriter |
| Jiravara Virayavardhana | Ogilvy Group Thailand | Managing Director |
| Sasipa Mongolnavin | Ogilvy Group Thailand | Strategy Planning Director |
| Sasirin Borwornchokchai | Ogilvy Group Thailand | Strategy Planning Director |
| Paiboon Suwansangroj | Ogilvy Group Thailand | Agency Producer |
| Kannika Mongkolrattanachart | Ogilvy Group Thailand | Print Producer |
| Illusion, Bangkok | Bangkok | Illusion, Bangkok |
| Illusion, Bangkok | Illusion, Bangkok | Photographer |
| Illusion, Bangkok | Illusion, Bangkok | Retoucher |
LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and unleash their potential to shape their own future - experiencing the endless human possibilities and benefiting from limitless imagination. The ad series was created to celebrate a child’s limitless imagination by utilizing the visuals of 3 favorite objects of imagination; a dragon, spaceship and the Empire State building, each of which comes in two with dramatically different scales, patterns and details. The ads aim to communicate to the key audience, children and parents, that when it comes to imagination, every size and every difference matters and it is never too small, too large, too different to be built. LEGO completes everyone’s imagination and they can express it freely with LEGO because the joy of creation from their unique imagination is the true foundation for creativity.