Title	DRAGON
Client	DKSH (THAILAND) LIMITED
Product / Service	LEGO
Category	A04. Consumer Durables
Entrant	OGILVY Bangkok, THAILAND
Idea Creation	OGILVY Bangkok, THAILAND
Production	ILLUSION Bangkok, THAILAND

Credits

Name	Company	Position
Nopadol Srikieatikajohn	Ogilvy Group Thailand	Chairman
Wisit Lumsiricharoenchoke	Ogilvy Group Thailand	Group Executive Creative Director
Gumpon Laksanajinda	Ogilvy Group Thailand	Creative Director
Denchai Kheereerak	Ogilvy Group Thailand	Creative Director
Asawin Tejasakulsin	Ogilvy Group Thailand	Creative Group Head
Panin Mukdapitak	Ogilvy Group Thailand	Senior Art Director
Katunyoo Thongtip	Ogilvy Group Thailand	Art Director
Pakorn Siripol	Ogilvy Group Thailand	Copywriter
Visaya Sosothikul	Ogilvy Group Thailand	Copywriter
Nanut Thanapornrapee	Ogilvy Group Thailand	Copywriter
Jiravara Virayavardhana	Ogilvy Group Thailand	Managing Director
Sasipa Mongolnavin	Ogilvy Group Thailand	Strategy Planning Director
Sasirin Borwornchokchai	Ogilvy Group Thailand	Strategy Planning Director
Paiboon Suwansangroj	Ogilvy Group Thailand	Agency Producer
Kannika Mongkolrattanachart	Ogilvy Group Thailand	Print Producer
Illusion, Bangkok	Bangkok	Illusion, Bangkok
Illusion, Bangkok	Illusion, Bangkok	Photographer
Illusion, Bangkok	Illusion, Bangkok	Retoucher

Cultural/Context information for the jury

LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and unleash their potential to shape their own future - experiencing the endless human possibilities and benefiting from limitless imagination. The ad series was created to celebrate a child’s limitless imagination by utilizing the visuals of 3 favorite objects of imagination; a dragon, spaceship and the Empire State building, each of which comes in two with dramatically different scales, patterns and details. The ads aim to communicate to the key audience, children and parents, that when it comes to imagination, every size and every difference matters and it is never too small, too large, too different to be built. LEGO completes everyone’s imagination and they can express it freely with LEGO because the joy of creation from their unique imagination is the true foundation for creativity.