Write a short summary of what happens in the ambient or digital execution or campaign.

The Aura Incense Barricade is an idea that helps to keep humans and elephants separate in areas afflicted with the human-elephant conflict. Villagers pray everyday in the morning and in the evening as a ritual. They light incense sticks during prayers as a custom. It’s also a scientifically proven fact that elephants are mammals with a highly developed sense of smell. Combining these two factors we designed a product, the Aura ‘Aliya’ Incense Stick (‘Aliya’ means Elephant), which when lit releases a fragrance that repels elephants. The stick combines five, elephant repelling, non-toxic, natural ingredients of ginger, lemon grass, citronella, palma rosa and patchouli for this purpose. This 12 inch incense stick, with a 15.7mm circumference burns for an extended time of 51/2 hours while emitting its fragrance parallel to the ground to a minimum radius of 20 meters. Elephants sense this from afar and avoid the area.

Cultural/Context information for the jury

Sri Lanka is a devout nation, and as such villagers residing in areas riddled with the human elephant-conflict pray everyday, as a ritual, in the early morning and in the evening hoping for a peaceful existence. It is customary for villagers to light incense sticks every time they pray. It’s also scientifically proven that elephants are mammals with a highly developed sense of smell. The Aura Aliya Incense Stick been able to turn the ordinary incense stick into a powerful elephant repellent by creating an invisible barricade between humans and elephants.