Write a short summary of what happens in the ambient or digital execution or campaign.

Discovering 'Oxford Street' in Sydney (the parade-route) was one of 123 Oxford Streets around Australia, our idea was to spread a little inclusion beyond Sydney to LGBTIQ+ individuals living away from the festival’s ‘pride-bubble’ - many of whom felt isolated and vulnerable. ‘Signs of Love’ saw the ambitious, overnight metamorphosis of ‘other’ Oxford Streets into beacons of pride and inclusion. In country towns across Australia, Oxford Street signs were transformed into shimmering, 3D sculptures, paying homage to familiar LGBTIQ+ icons, including: ‘We’re Not in Sydney Toto’ - an iconic rainbow. ‘Eternal Flame’- celebrating marriage equality. ‘Coming-Out’, - a unicorn ‘coming out’ in the bush. 'Pink FlaminGo-Go’ - loved-up flamingo sailors. ‘Love-is-Love’ - a lovestruck heart. ‘I’m Spinning Around’ - tribute to gay icon Kylie Minogue’s song. ‘Turn the Party’ - a glittering winged stiletto. And a giant 123-sign Sydney sculpture pointing towards every other Oxford Street in Australia.

Cultural/Context information for the jury

As principal partner of Sydney’s Gay & Lesbian Mardi Gras, ANZ Bank has firmly established itself as a strong supporter of the LGBTIQ+ community through its annual Mardi Gras campaigns. Australia is a huge country - 7.692 million square kilometres to be precise. And while Sydney’s Oxford Street Mardi Gras parade is full of love and respect for diversity, it can get pretty rough and redneck when you stray into the outback or head out to the Australian bush. Reinforcing this disparity, ANZ research found 84% of the community felt parts of Australia were actually unsafe for them. So we took some Mardi Gras love to the country, Fabulous street signs popped up overnight across the country - from small seaside ports and tiny bush towns to remote rural townships and regional centres - with six installation teams and film production units covering thousands of miles.