Why is this work relevant for for Music?

Rokid Me is a high-quality portable smart speaker. It produces beautiful sound quality, and can be controlled from the palm of the hand. Handheld Concert is a pioneering audiovisual feast. It is the first of its kind. We innovatively combined concerts, installations and posters to create the unique project. A diverse group of musicians successively step onto the palm-shaped stage and performed music. Millions of people experienced live concerts.

Background

Rokid Me is a high-quality portable smart speaker that seeks to attract more consumers to take interest in this unique product.

Describe the creative idea

Rokid Me produces beautiful sound quality and can be controlled from the palm of the hand.

Describe the strategy

The target audience of Rokid Me is a group of consumers interested in music and fashion. The compact speaker can be held in hand for easy carrying. So we made a palm-shaped stage. Secondly, Rokid Me is a high-quality portable smart speaker and produces beautiful sound quality. Based on this, we created handheld concerts. Handheld Concert is a pioneering audiovisual feast. Over 300 media covered the campaign actively.

Describe the execution

Handheld Concert is the first of its kind. We created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from The girl’s body in the poster forms a large palm-shaped stage. A diverse group of musicians successively step onto the stage, their sounds ranging from deep and soothing cello to rap full of firepower, to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of ‘Rokid Me can be played in your palm every day.’

Describe the outcome

The project was held in 9 cities including Shanghai and Hangzhou. 1.5 million people experienced concerts. 690, 000 likes, shares and comments. Over 300 media covered the campaign. 38% increase in purchases.