| Title | FUTURE POP |
| Brand | NTT DOCOMO, INC. |
| Product / Service | NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY |
| Category | A09. Excellence in Music Video |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | P.I.C.S Tokyo, JAPAN |
| Additional Company | ELEVENPLAY Tokyo, JAPAN |
| Additional Company 2 | NTT DOCOMO INC. Tokyo, JAPAN |
| Additional Company 3 | AMUSE Tokyo, JAPAN |
| Additional Company 4 | UNIVERSAL MUSIC Tokyo, JAPAN |
| Additional Company 5 | DENTSU MUSIC AND ENTERTAINMENT Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kaoru Sugano | Dentsu Lab Tokyo | Creative Director |
| Sotaro Yasumochi | Dentsu Lab Tokyo | Planner, Copy Writer |
| Chiemi Manako | DENTSU INC. | Planner, Copy Writer |
| Hironobu Hoshida | Dentsu Lab Tokyo | Chief Creative Producer |
| Kohei Ai | Dentsu Lab Tokyo | Chief Creative Producer |
| Takahiko Kajima | P.I.C.S. | Producer |
| Ryo Ikeda | P.I.C.S. | Producer |
| Kyo Katayama | DENTSU INC. | Account Executive |
| Masayuki Osumi | DENTSU INC. | Account Executive |
| Hideki Yokoyama | DENTSU INC. | Account Executive |
| Naoki Tanaka | DENTSU INC. | Account Executive |
| a-chan - | Perfume | Artist |
| NOCCHi - | Perfume | Artist |
| KASHIYUKA - | Perfume | Artist |
| Amuse - | Amuse | Artist Management |
| Universal Music - | Universal Music | Label |
| Yukiko Matsuzaki | Dentsu Music and Entertainment | Casting |
| Yasutaka Nakata | - | MUSIC |
| MIKIKO - | ELEVENPLAY | Live Action Director & Choreographer |
| Yuichi Kodama | VIVISION | Director |
| Tatsunori Sato | - | Assistant Director |
| Takahiko Kajima | P.I.C.S. | Producer |
| Shuhei Harada | P.I.C.S. | Production Manager |
| Yuta Echigo | STURGEON | Camera |
| Cosilo Ueno | - | Lighting Director |
| Hirohide Ibusuki | SiS | Grip |
| airvision - | airvision | Drone |
| Tateo Yanagimachi | GLASSLOFT | Production Design |
| Shinichi Miter | KiKi inc. | Stylist |
| Osuga Masako | - | Make-Up |
| Yuki Shimajiri | TEAM Starter | Hair |
| Ryuta Nishizawa | jitto | Chief CG Director |
| Shigeo Jahana | 1inc. | CG Director |
| Go Morikawa | +Ring | CG Director |
| Tokihiko Tsukamoto | jitto | Chief CG Producer |
| Akira Iio | 1inc. | CG Producer |
| Sakata Toshihiko | +Ring | CG Producer |
| HOTZIPANG - | HOTZIPANG | Animation / BG Illustration |
| Reo Kikuchi | - | BG Illustrator |
| Hisanori Haraguchi | - | BG Illustrator |
| Mayu Sato | - | BG Illustrator |
| Kohei Kadowaki | - | BG Illustrator |
| Haruka Shimizu | - | BG Illustrator |
| Akio Sakamaki | jitto | Chief Compositor |
| Shunsuke Kakuuchi | - | Compositor |
| Yoshiaki Tokunaga | ONPa | Sound Effect |
NTT Docomo's next-generation communication technology, 5G, is yet to be commercialized. This technology is capable of transforming the future of our society, and our aim was to make more people aware of its possibilities by creating a music video in collaboration with the iconic techno-pop group Perfume.
NTT Docomo is working on having 5G commercialized by 2020. This next-generation communication technology is known for its high-speed, large-capacity, low-latency and massive terminal connectivity capabilities. Getting the general public to fully comprehend how 5G can unlock the potential of mobile communication was not an easy feat. Thus, our challenge was to create contents that would showcase the potential and features of 5G in an easily understandable way.
A song about 5G titled Future Pop was specially composed for the project. Using both live action and CG, we also created and released a music video that depicted a future in which IoT, automated driving, AR/VR and 5G have become the norm.
A song about 5G titled Future Pop was specially composed for the project. Using both live action and CG, we also created and released a music video that depicted a future in which IoT, automated driving, AR/VR and 5G have become the norm. 5G technology was actually used to film some of the live action scenes in the music video.
We counted down to the release of the new song by creating a series of trailers that were published as Instagram stories on Perfume's official account during the week leading up to the project's implementation. We also released a music video and later, a video explaining how 5G technology works.
The project went viral in the media with the video garnering over three million views and the song being selected for the Kohaku Song Battle, the annual New Year's Eve television program broadcast live across Japan.