|Product / Service||STANDARD CHARTERED|
|Category||A05. Use of Original Composition|
|Idea Creation||TBWA\SINGAPORE, SINGAPORE|
|Production||SIXTOES TV Singapore, SINGAPORE|
|Production 2||REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA|
|Production 3||THE EDITORS Sydney, AUSTRALIA|
|Production 4||POSTMAN VFX Singapore, SINGAPORE|
|Production 5||SONG ZU SINGAPORE, SINGAPORE|
|Additional Company||COMPANY 3 New York, USA|
|Additional Company 2||ALT.VFX Sydney, AUSTRALIA|
|Hagan de Villiers||TBWA\Singapore||Executive Creative Director|
|Gary Steele||TBWA\Singapore||Executive Creative Director|
|Perry Essig||TBWA\Singapore||Global Creative Director|
|Raul Arantes||TBWA\Singapore||Creative Director|
|Eve Aw||TBWA\Singapore||Associate Creative Director|
|Robin Nayak||TBWA\Singapore||Chief Strategy Officer, Southeast Asia|
|Michele Bouquet||TBWA\Singapore||Global Strategy Director|
|Elissa Wong||TBWA\Singapore||Strategy Executive|
|Melissa Hill||TBWA\Singapore||Global Business Lead|
|Andrew Norris||TBWA\Singapore||Brand Manager|
|Rachael Wong||TBWA\Singapore||Brand Manager|
|Melissa Tam||TBWA\Singapore||Brand Executive|
|Gilda Orru||TBWA\Singapore||Project Man|
|Lachlan Milne||-||Director Of Photography|
|Michael Lacano||-||Production Designer|
|Pip Smart||Revolver||Executive Producer|
|Cat Reynolds||SixToes.TV||Agency Executive Producer|
|Alexandre de Franceschi||The Editors||Offline|
|Company 3||Company 3||Color Grading|
|Alt. VFX||Alt.VFX||Post Production|
|Mark Doney||Postman vfx||Flame Artist|
|SongZu Singapore||SongZu Singapore||Music Composition & Sound Design|
We used a waltz (¾ time) to leave the viewers with a sense of magic and comedy, as it invokes in the listener images of elegant sliding around a ballroom, and this contrasts nicely with the old man slowly going about his day. It’s a little mischievous, pulling at the viewers’ sense of curiosity, leaving them to wonder, what's this old man up to? The sounds of a violin permeates the film, supported by piano, pizzicato and clarinet; beautiful, hopeful, so viewers can connect with the old man and follow him on his journey all the way to the end.
60% of people will outlive their savings. And that’s not good enough. With lifespans doubling across the world, more people than ever are outliving their savings.
What’s a bank got to do with it? We help people make better financial decisions earlier. So they can prepare for a longer life and enjoy it on their own terms. Because we’re not here for good enough, we’re Here for good.
Standard Chartered’s 2019 brand campaign is made of 3 stories that demonstrate what we do to live up to our promise of being Here for good. In this story, we challenge people to think about what the rise in global longevity means for them. Because while more people focus on health, few are prepared to financially sustain the increasing number of their golden years. So instead of reminding people yet again the common challenges surrounding retirement, we wanted to spin a positive note on this topic by showing them the possibilities it brings when someone has planned his golden age accordingly to his desires.
Living longer is about enjoying life’s second chances. In our film, an old Asian man is on his way to the local university. When he arrives, he is respectfully greeted by the students. But is he a lecturer? We soon discover he’s a student just like them.
The work just got live so no results yet.