Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Other FMCG
SOFY DREAM BUREAU
SOFY (UNICHARM) / SOFY NIGHT USE PAD
WUNDERMAN THOMPSON Shanghai CHINA
D04 Brand / Product Video
BERPUTAR KEMBALI
TOKOPEDIA / TOKOPEDIA
FLOCK Jakarta INDONESIA THINK TANK INDONESIA Jakarta INDONESIA
A06 Retail
KFC'S COLONEL KI: THE FIRST COLONEL TO CONQUER E-SPORTS
YUM CHINA / KFC
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai / RIOT GAMES Shanghai CHINA
D03 Webisodes / Series
EPISODE 1
CATHAY PACIFIC AIRWAYS / AIRLINE ROUTE LAUNCH
LEO BURNETT HONG KONG HONG KONG SAR
A07 Travel / Leisure
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
A11 Corporate Social Responsibility (CSR) / Corporate Image
BOSSY-TALK DETECTOR
YOHO BREWING / YOHO BREWING
DENTSU INC. Tokyo / DENTSU DIGITAL INC. Tokyo JAPAN NORTHSHORE INC Tokyo / KAIBUTSU Tokyo JAPAN
G01 Tangible Tech
NAUGHTY OR NICE BAUBLE
MYER / MYER
CLEMENGER BBDO MELBOURNE AUSTRALIA CREATOR GLOBAL Melbourne AUSTRALIA
Gold Spike
F01 Branded Games
L05T
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND BLOCKHEAD VFX Auckland / SCOUNDREL Sydney NEW ZEALAND / AUSTRALIA
Short List
E09 Social Data & Insight
FOOD PULSE - THE APP THAT TURNS NOISE INTO KNOWLEDGE
UNILEVER FOOD SOLUTIONS / FOOD PULSE MOBILE APP
MRM//McCANN Singapore SINGAPORE GOLDEN DYNAMIC ENTERPRISES Singapore SINGAPORE
Silver Spike
A08 Media / Entertainment
THE DYSTOPIA EXPERIENCE
SONY MUSIC ENTERTAINMENT / AMAZARASHI
SIX Tokyo / HAKUHODO INC. Tokyo JAPAN EPOCH Tokyo / FT Tokyo JAPAN
Silver Spike
E08 Community Building & Management
‘CONTI CITIES: DRIVING FORWARD THE ENGAGEMENT ECONOMY’
CONTINENTAL TIRES / CONTINENTAL TIRES
KETCHUM Hong Kong HONG KONG SAR KETCHUM Hong Kong HONG KONG SAR
E07 Content Placement
MY SLANG BANK
TBWA KUALA LUMPUR / TBWA KUALA LUMPUR
TBWA\KUALA LUMPUR MALAYSIA TBWA\KUALA LUMPUR / TBWA\KUALA LUMPUR MALAYSIA
H01 Integrated Multi-Platform Campaign (Online & Offline)
BEYOND THE LABEL
NATIONAL COUNCIL OF SOCIAL SERVICE / PUBLIC EDUCATION; NOT-FOR-PROFIT
McCANN SINGAPORE SINGAPORE REEL LOCO PRODUCTIONS Outram, Central SINGAPORE
G02 Spatial Tech
HEALING JUNGLE
HYUNDAI MARINE & FIRE INSURANCE / HYUNDAI MARINE & FIRE INSURANCE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA GOODLUCK Seoul / TRUMAKUS Seoul SOUTH KOREA
Bronze Spike
A05 Automotive
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA WALKING IN MIND Seoul / WALKING ON THE BLUE Seoul SOUTH KOREA
Short List
A09 Consumer Services / Business to Business
SENTENCE EMOJI
GS CALTEX / PETROLEUM
INNOCEAN WORLDWIDE Seoul SOUTH KOREA LOVE AND MONEY Seoul SOUTH KOREA
E01 Social Business & Commerce
DOME TO HOME
MOGAO CAVE / DIGITAL GALLERY OF MOGAO CAVE
TENCENT Shenzhen / ZHENG&CO. Guangzhou CHINA ZHENG&CO. Guangzhou / HOLLY GEEKTEAM Guangzhou CHINA
A10 Not-for-profit / Charity / Government
DEADLY QUESTIONS
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET / ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
CLEMENGER BBDO MELBOURNE AUSTRALIA FINISH PRODUCTIONS Melbourne AUSTRALIA
E04 Real-time Response
#STUPIDREPLYCONTEST
SKY PERFECT JSAT CORPORATION / SKY PERFECTV!
DENTSU INC. Tokyo JAPAN
E03 Innovative Use of Social or Community
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
Short List
E06 Co-Creation & User Generated Content
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
Short List
E02 Social Purpose
CELEBRATE MARRIAGE, REFUSE THE SLAUGHTER OF SHARKS
WILDAID / PUBLIC BENEFIT
I2MAGO Guangzhou / I2MAGO Guangzhou CHINA I2MAGO Guangzhou CHINA
E05 Influencer / Talent
TO SHARE OR NOT TO SHARE
LOTTE CO., LTD. / YUKIMI DAIFUKU
DENTSU INC. Tokyo JAPAN TOW CO.,LTD Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
A01 Food / Drink
EXTRA SUPPORT ACTS
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA MILKMONEY Sydney AUSTRALIA
Short List
D01 Social Video
THE WORLD'S FASTEST BAND
STARHUB / 4G MOBILE NETWORK
BLKJ Singapore SINGAPORE BLKJ Singapore / ABUNDANT PRODUCTIONS Singapore SINGAPORE
Bronze Spike
UNLEASH YOUR MIND WITH POWER, AMAROK V6
VOLKSWAGEN / VOLKSWAGEN AMAROK V6
REDBIT PICTURES Taipei City / VOLKSWAGEN Taiwan TAIPEI REDBIT PICTURES Taipei City TAIPEI
E02 Social Purpose
THROUGH THE NIGHT
SAMARITANS OF SINGAPORE / SAMARITANS OF SINGAPORE
TBWA\SINGAPORE SINGAPORE
E03 Innovative Use of Social or Community
THROUGH THE NIGHT
SAMARITANS OF SINGAPORE / SAMARITANS OF SINGAPORE
TBWA\SINGAPORE SINGAPORE
E06 Co-Creation & User Generated Content
THROUGH THE NIGHT
SAMARITANS OF SINGAPORE / SAMARITANS OF SINGAPORE
TBWA\SINGAPORE SINGAPORE
A09 Consumer Services / Business to Business
KUPU
SPARK / SPARK
COLENSO BBDO Auckland NEW ZEALAND CREATURE Auckland / FRANKLIN RD Auckland NEW ZEALAND
Bronze Spike
A01 Food / Drink
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA / MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA FINISH PRODUCTIONS Melbourne AUSTRALIA
A10 Not-for-profit / Charity / Government
#BECYBERSAFE
INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES / IMMAP #BECYBERSAFE
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES
E05 Influencer / Talent
HUNGER CASTING
MARS WRIGLEY CONFECTIONARY / SNICKERS
BBDO CHINA Shanghai CHINA BBDO CHINA Shanghai CHINA
E01 Social Business & Commerce
MASTERCARD INDONESIA 2018 "CRIB TO CRIB"
MASTERCARD / MASTERCARD E-COMMERCE / SAFETY & SECURITY
McCANN SINGAPORE SINGAPORE QRIOUS LAB Singapore SINGAPORE
A11 Corporate Social Responsibility (CSR) / Corporate Image
A PRAYER (KOREA IS STILL ALIVE)
KB KOOKMIN BANK / CSR
LBEST Seoul SOUTH KOREA LBEST Seoul SOUTH KOREA
G01 Tangible Tech
BOSSY-TALK DETECTOR
YOHO BREWING / YOHO BREWING
DENTSU INC. Tokyo / DENTSU DIGITAL INC. Tokyo JAPAN NORTHSHORE INC Tokyo / KAIBUTSU Tokyo JAPAN
A05 Automotive
FERRARI ON THE MELODY
FERRARI / SPORTS CAR
EDELMAN Korea SOUTH KOREA EMOTION OF GOOD PRODUCTION Seoul SOUTH KOREA
G02 Spatial Tech
A.I. LOVE
CLOSEUP / CLOSEUP BRAND
MULLENLOWE SINGAPORE SINGAPORE WHITECOAT PRODUCTIONS SINGAPORE SINGAPORE
Bronze Spike
E04 Real-time Response
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
Bronze Spike
D03 Webisodes / Series
EPISODE 2
CATHAY PACIFIC AIRWAYS / AIRLINE ROUTE LAUNCH
LEO BURNETT HONG KONG HONG KONG SAR
H01 Integrated Multi-Platform Campaign (Online & Offline)
MAKING BESPOKE THE PLACE TO B - HOLISTIC LAUNCH CAMPAIGN
SAMSUNG ELECTRONICS / SAMSUNG BESPOKE
CHEIL WORLDWIDE Seoul SOUTH KOREA OBJECT-X Seoul SOUTH KOREA
E08 Community Building & Management
SYMBOL FOR ALL
MONDELEZ / CADBURY DAIRY MILK
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
A08 Media / Entertainment
VH1 AND MTV BEATS LONG LIVE MUSIC
VH1 AND MTV BEATS / VH1 AND MTV BEATS CHANNELS
VIACOM 18 MEDIA Mumbai INDIA DAYZERO COMMUNICATIONS Bengaluru / FACEBOOK Mumbai INDIA
E07 Content Placement
PLANET OR PLASTIC – STORY THAT STAYS
NATIONAL GEOGRAPHIC / AAAAA
ISOBAR Gurgaon INDIA
A07 Travel / Leisure
CITY OF POSSIBILITIES
SINGAPORE TOURISM BOARD / SINGAPORE
TBWA\SINGAPORE SINGAPORE TBWA\SINGAPORE / AIRBAG Melbourne SINGAPORE / AUSTRALIA
Bronze Spike
D04 Brand / Product Video
U+AI_AVENGERS - IRONMAN'S BUMPER AD
LG U+ / U+AI
HS AD Seoul SOUTH KOREA BRAVO PRODUCTION Seoul SOUTH KOREA
E09 Social Data & Insight
WE ARE NOT THE SAME
HONDA HR-V/ HONDA AUSTRALIA / HONDA HR-V
LEO BURNETT MELBOURNE AUSTRALIA RABBIT Sydney / THE EDITORS Melbourne AUSTRALIA
A02 Other FMCG
REFRESHER COURSE
SC JOHNSON / BRAND CAMPAIGN
OGILVY JAPAN Tokyo JAPAN GUNSROCK Tokyo JAPAN
F01 Branded Games
THE ADVANCE SCOOTER
SHELL THAILAND / SHELL ADVANCE SCOOTER
MIRUM Bangkok THAILAND MIRUM Bangkok THAILAND
A06 Retail
STUDS
LEVI'S STRAUSS PHILIPPINES, INCORPORATED / THE TAILOR SHOP
GIGIL Taguig THE PHILIPPINES BRAND NEW MEDIA Taguig THE PHILIPPINES