| Title | SHARE THE MOMENT |
| Brand | NTT DOCOMO, INC. |
| Product / Service | NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY |
| Category | G02. Spatial Tech |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | ELEVENPLAY Tokyo, JAPAN |
| Production 2 | RHIZOMATIKS Tokyo, JAPAN |
| Production 3 | DENTSU CREATIVE X INC. Tokyo, JAPAN |
| Production 4 | DENTSU TEC Tokyo, JAPAN |
| Production 5 | DENTSU LIVE INC. Tokyo, JAPAN |
| Additional Company | NIPPON TELEGRAPH AND TELEPHONE CORPORATION Tokyo, JAPAN |
| Additional Company 2 | NTT DOCOMO INC. Tokyo, JAPAN |
| Additional Company 3 | NTT ADVANCED TECHNOLOGY CORPORATION Kanagawa, JAPAN |
| Additional Company 4 | NTT BROADBAND PLATFORM, INC. Tokyo, JAPAN |
| Additional Company 5 | AMUSE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kaoru Sugano | Dentsu Lab Tokyo | Creative Director |
| MIKIKO - | ELEVENPLAY | Live Action Director (Live Performance) |
| Daito Manabe | Rhizomatiks Research | Creative Director (Live Performance) |
| Motoi Ishibashi | Rhizomatiks Research | Technical Director (Live Performance) |
| Satoshi Horii | Rhizomatiks Research | Visual Director (Live Performance) |
| Sotaro Yasumochi | Dentsu Lab Tokyo | Creative Director (CM/Project Movie) |
| Yuri Uenishi | DENTSU INC. | Art Director (Graphic) |
| HIroyasu Kimura | Rhizomatiks Design | Art Director (WEB SITE / Special P.T.A Corner) |
| Sotaro Yasumochi | Dentsu Lab Tokyo | Planner, Copy Writer |
| Chiemi Manako | DENTSU INC. | Planner, Copy Writer |
| Ryo Yamashita | Dentsu Lab Tokyo | Planner |
| Asako Fujimagari | DENTSU INC. | Planner (Special P.T.A .Corner) |
| Hironobu Hoshida | Dentsu Lab Tokyo | Chief Creative Producer |
| Kohei Ai | Dentsu Lab Tokyo | Chief Creative Producer |
| Kimihiro Takano | Dentsu Lab Tokyo | Creative Producer |
| Hideki Gedo | Dentsu LIVE | Producer (Live Performance) |
| Takao Inoue | Rhizomatiks Research | Producer (Live Performance) |
| Ryo Nagasawa | DENTSU TEC INC. | Producer (Live Streaming) |
| Masafumi Fujioka | Dentsu Creative X | Producer (CM/Project Movie) |
| Takahiko Kajima | P.I.C.S. | Producer (CM/Project Movie) |
| Ryo Ikeda | P.I.C.S. | Producer (Project Movie/Graphic) |
| HIroyasu Kimura | Rhizomatiks Design | Producer (WEB SITE / Special P.T.A Corner) |
| Kyo Katayama | DENTSU INC. | Account Executive |
| Masayuki Osumi | DENTSU INC. | Account Executive |
| Mitsuru Kamiya | DENTSU INC. | Account Executive |
| Hideki Yokoyama | DENTSU INC. | Account Executive |
| Naoki Tanaka | DENTSU INC. | Account Executive |
| Fumi Matsuo | DENTSU INC. | Account Executive |
| Sawako Seki | DENTSU INC. | Account Executive |
| a-chan - | Perfume | Artist |
| NOCCHi - | Perfume | Artist |
| KASHIYUKA - | Perfume | Artist |
| Amuse - | Amuse | Artist Management |
| Universal Music - | Universal Music | Label |
| Yukiko Matsuzaki | Dentsu Music and Entertainment | Casting |
| Yasutaka Nakata | - | MUSIC |
| MIKIKO - | ELEVENPLAY | Live Action Director & Choreographer |
| Daito Manabe | Rhizomatiks Research | Planning,Creative Direction,Video Direction, Software Engineering,Laser Programming,FreFlowProgramming |
| Motoi Ishibashi | Rhizomatiks Research | Technical Direction,Hardware Engineering (Bangle device) |
| Satoshi Horii | Rhizomatiks Research | Visual Programming |
| Yuya Hanai | Rhizomatiks Research | Software Engineering |
| Muryo Homma | Rhizomatiks Research | Video Engineering |
| Shintaro Kamijo | Rhizomatiks Research | System Engineering |
| Tomoaki Yanagisawa | Rhizomatiks Research | Product Design, Engineering (Bangle device) |
| Toshitaka Mochizuki | Rhizomatiks Research | Product Design, Engineering (Bangle device) |
| Yuta Asai | Rhizomatiks Research | Circuit Design, Engineering (Bangle device) |
| Setsuya Kurotaki | Rhizomatiks Research | Sound Design |
| Kyohei Mouri | Rhizomatiks Research | Technical Support |
| Saki Ishikawa | Rhizomatiks Research | Technical Support |
| Tatsuya Motoki | Rhizomatiks Research | Technical Support |
| Tatsuya Ishii | Rhizomatiks Research | Technical Support |
| Takao Inoue | Rhizomatiks Research | Project Management,Produce |
| Kahori Takemura | Freelance | Assistant Project Management |
| Hroshi Takeyama | Freelance | CG direction |
| Noriaki Kurokawa | Freelance | CG design |
| Motonori Suzuki | FOV | CG design |
| Tetsuya Kobayashi | Ignis Imageworks | 3D Modeling |
| Atsushi Ueno | Ignis Imageworks | 3D Modeling |
| Yasuhito Takahashi | quino grafix Co,.Ltd. | 3D Simulator production |
| Tetsuro Takeuchi | quino grafix Co,.Ltd. | 3D Simulator production |
| Mitsuhiro Takahashi | Sony Music Communications Inc. | FreFlow team |
| Daisuke Kamiyama | Sony Music Communications Inc. | FreFlow team |
| Hidekazu Ebihara | Sony Music Communications Inc. | FreFlow team |
| Takaki Koyanagi | Sony Music Communications Inc. | FreFlow team |
| Hiroki Gedo | Dentsu LIVE | Chief Producer |
| Shun Aoki | Dentsu LIVE | Producer |
| Eri Tanaka | Dentsu LIVE | Producer (Yokohama Arena) |
| Yuji Aoyagi | Dentsu LIVE | Producer (Shibuya) |
| Shotaro Tsuruoka | Dentsu LIVE | Producer (Yokohama Arena) |
| Iku Miura | Dentsu LIVE | Assistant Producer (Shibuya) |
| Yasunori Koi | Crite Label | Production Manager(Yokohama Arena) |
| Shinichi Inuzuka | Crite Label | Production director(Yokohama Arena) |
| Koki Hirano | T-LIVE | Stage manager(Shibuya) |
| Nozomi Murata | MegaThink | Production Manager(Shibuya) |
| Yuki Komori | T-LIVE | Production director(Shibuya) |
| Jun Sugawara | MegaThink | Production director(Shibuya) |
| Kenji Kawamura | T-LIVE | Production director(Shibuya) |
| Minako Inoue | PRG | Lighting Producer(Shibuya) |
| Mitsuru Susaki | PRG | Lighting Engineer(Shibuya) |
| Kei Obara | PRG | Lighting Engineer(Shibuya) |
| Naho Imada | PRG | Lighting Engineer(Shibuya) |
| Fumio Hagiwara | hibino | Visual system Engineer(Shibuya) |
| Hisaya Osakabe | Komaden | Visual system[pixmob] Engineer(Shibuya) |
| Yusuke Nakagawa | Komaden | Visual system[pixmob] Engineer(Shibuya) |
| Ippei Kobayashi | Komaden | Visual system[pixmob] Engineer(Shibuya) |
| Hiroki Manabe | Komaden | Visual system[pixmob] Engineer(Shibuya) |
| Phewphong Pantanapat | Sogo Butai | P.A(Shibuya) |
| Yoshihiko Tajiri | Gimmick | Special Effects supervisor(Shibuya) |
| Masashi Takemiya | Shimizu Oct | Props Manager(Shibuya) |
| Moe Sasaki | Shimizu Oct | Props Designer(Shibuya) |
| Munehisa Matsunaga | RATEC | Props Director(Shibuya) |
| Ryo Nagasawa | DENTSU TEC INC. | Producer |
| Ayako Hiramoto | DENTSU TEC INC. | Producer |
| Ryo Fukutani | AT Linkage | Technical Management |
| Hirotaka Totsu | AT Linkage | Technical Coordinator |
| Naomi Chikazawa | AT Linkage | CG Operation |
| Yoshiaki Muto | Freelance | Director |
| Saori Sugimura | Freelance | Technical Coordinator |
| Noriko Kato | Tokyo Sound Production | Video Switcher Operator |
| Junya Yoshimura | HikariGraph | Technical Operator |
| Eiichi Maruyama | HikariGraph | Technical Operator |
| Akihiro Ibe | Tri Link Vision LLC | Technical Operator |
| Dichi Kuribayashi | Gonshiro | Switcher |
| Shiori Sato | Gonshiro | Script Supervisor |
| Ippei Yokota | Gonshiro | Director of Photography |
| Tatsuyuki Goto | SWISH JAPAN | Audio Operator |
| Masanori Ohbayashi | Funaffect | Chief Network Engineer |
| Shinobu Kamakura | D.C.N. | AWS Network Engineer |
| Yuji Yoshida | DENTSU TEC INC. | Producer |
| Tsukasa Ishii | AT Linkage | Technical Director |
| Yuki Tsujimura | AT Linkage | Technical Coordinator |
| Akane Yamamoto | AT Linkage | Technical Coordinator |
| Imao Kagawa | JIMA | Producer |
| Takumi Ikeda | Takumi Onkyo | System Engineer |
| Jun Atsumi | NISHIO RENT ALL | Video Engineer |
| Kaori Yasuda | CN-INTERVOICE | Director |
| Masato Matsubara | IPIX | Video Assist Operator |
| Izumi Watanabe | Freelance | Floor Supervisor |
| Koichi Fukumoto | Gonshiro | Switcher |
| Masami Funatsu | Gonshiro | Director of Photography |
| Shinya Matsuda | Gonshiro | Audio Mixing |
| Yuki Takahashi | Gonshiro | Camera Operator(Live Streaming) |
| Kojiro Kamimura | Gonshiro | Camera Operator(Live Streaming) |
| Takuto Ohashi | Gonshiro | Camera Operator(Live Streaming) |
| Takayuki Nagato | Gonshiro | Camera Operator(Live Streaming) |
| Hiroshi Fukuzawa | Gonshiro | Video Engineer |
| Yosuke Tominaga | Gonshiro | Video Engineer |
| Yuten Ho | Gonshiro | Video Assist Operator |
| Mami Hamasaki | Gonshiro | Camera Assistant(Live Streaming) |
| Jyukiya Kaneko | Gonshiro | Camera Assistant(Live Streaming) |
| Yuto Kagimoto | Gonshiro | Camera Assistant(Live Streaming) |
| Yuto Ohtakagaki | Gonshiro | Camera Assistant(Live Streaming) |
| Kaho Fujisawa | Gonshiro | Camera Assistant(Live Streaming) |
| Akinori Niimi | Funaffect | Network Engineering |
| Yusei Yamanaka | Applest | Technical Operator |
| Ken Sato | HikariGraph | Technical Operator |
| Seiji Tanaka | FULFILL | Video Switcher Operator |
| Tomoyuki Yamahata | Applet | Network Producer |
| Kazuya Motte | Applet | Network Producer |
| Daisuke Nakata | NTT DOCOMO, INC. | 5G Laboratories Manager |
| Takaaki Sugano | NTT DOCOMO, INC. | 5G Laboratories Assistant manager |
| Yuji Endo | NTT DOCOMO, INC. | 5G Laboratories Engineer |
| Kiyohiko Ueba | NTT DOCOMO, INC. | 5G Laboratories Manager |
| Masaki Tojo | NTT DOCOMO, INC. | 5G Laboratories Assistant manager |
| Yuuta Yahashi | NTT DOCOMO, INC. | 5G Laboratories Engineer |
| Kouichirou Higuchi | NTT DOCOMO, INC. | 5G Laboratories Engineer |
| Sotaro Yasumochi | Dentsu Lab Tokyo | Creative Director(CM/Project Movie) |
| Kazuaki Seki | koe Inc. | Director(CM) |
| Ryo Ichikawa | koe Inc. | Assistant Director(CM) |
| Shuto Hashiura | Dentsu Creative X | Director(Project Movie) |
| Masafumi Fujioka | Dentsu Creative X | Producer(CM/Project Movie) |
| Takahiko Kajima | P.I.C.S. | Producer(CM/Project Movie) |
| Ryo Ikeda | P.I.C.S. | Producer(CM/Project Movie) |
| Kenya Miyashita | Dentsu Creative X | Producer(CM/Project Movie) |
| Ryotaro Omori | Dentsu Creative X | Production Manager(CM/Project Movie) |
| Wataru Kitamoto | Dentsu Creative X | Production Manager(CM/Project Movie) |
| Hayato kume | Dentsu Creative X | Production Manager(Project Movie) |
| Mitsuo Tokunaga | Freelance | Production Manager(Project Movie) |
| Mai Endo | P.I.C.S. | Production Manager(Project Movie) |
| Taiki Nishimura | P.I.C.S. | Production Manager(Project Movie) |
| Mona Kurooka | P.I.C.S. | Production Manager(Project Movie) |
| Hiroyuki Yabe | SPACE SPARROWS | Camera(CM) |
| Tadashi Sato | Freelance | Camera(CM) |
| Ken Katsuno | FINDERS | Camera(CM) |
| Kenichi Murase | FINDERS | Camera(CM) |
| Yu Ogura | ADC | Camera(CM) |
| Sota Hoshino | Freelance | Camera(CM) |
| Masatoshi kikuchi | Freelance | Camera(CM) |
| Hiroshi Matsumura | Freelance | Camera(CM) |
| Hisaki Chihara | PLANET PICTURES | Camera(CM) |
| Harutsugu Oono | PLANET PICTURES | Camera(CM) |
| Tatsushi Asaga | Freelance | Camera(CM) |
| Tooru Akamatsu | Freelance | Camera(CM) |
| Takayuki Shida | Freelance | Camera(Project Movie) |
| Riu Nakamura | un | Camera(Project Movie) |
| Naoya Suzuki | Freelance | Camera(Project Movie) |
| Kengo Kawatsura | Freelance | Camera(Project Movie) |
| Kengo Tsutsumi | Freelance | Camera(Project Movie) |
| Issey Tada | Freelance | Gaffer |
| Takeshi Takahashi | Freelance | DIT |
| Kaoru Sasaki | Freelance | DIT |
| Yuri Uenishi | DENTSU INC. | Art Director |
| Kana Koyama | DENTSU INC. | Copy Writer |
| Ryo Ikeda | P.I.C.S. | Producer |
| Mai Endo | P.I.C.S. | Production Manager |
| Mona Kurooka | P.I.C.S. | Production Manager |
| Yoshiyuki Okuyama | band | Photographer |
| Takuya Tsugane | amana digital imaging inc. | Retouch |
| Toshinori Ohbuchi | J.C.Spark | Designer |
| Rikito Fujitani | J.C.Spark | Designer |
| Higashikkusu - | WHITNEY | Gaffer |
| Yosuke Konnai | COUNTACH | Location coordinator |
| Kenjiro Matsuoka | Naname inc. | CG designer |
| Yusuke Miyairi | Naname inc. | CG designer |
| Tomoya Eguchi | Naname inc. | CG designer |
| HIroyasu Kimura | Rhizomatiks Design | Producer,Director,Designer |
| Tatsuya Takemasa | Rhizomatiks Design | Technical Direction |
| You Tanaka | Rhizomatiks Research | Visual Programming |
| Setsuya Kurotaki | Rhizomatiks Research | Sound Design |
| Hirofumi Tsukamoto | Rhizomatiks Design | Frontend Programming |
| Takuya Abe | Rhizomatiks Design | Frontend Programming |
| 2bit Ishii | 2bit Ishii Program Office | Frontend Programming |
| Hajime Sasaki | MountPosition Inc. | Backend Programming |
| Shunsuke Shiino | MountPosition Inc. | Backend Programming |
| Takeshi Wakamatsu | iret,Inc. | Network Architect |
| Chiemi Manako | DENTSU INC. | Planner |
| Ryo Yamashita | Dentsu Lab Tokyo | Planner |
| Asako Fujimagari | DENTSU INC. | Planner |
| Tomoka Sugai | Dentsu Lab Tokyo | Agency Producer |
| Yasuhiko Nishimura | Dentsu Creative X | Technical Director |
| Ryo Nagasawa | DENTSU TEC INC. | Producer |
| Ayako Hiramoto | DENTSU TEC INC. | Producer |
| Yuji Yoshida | DENTSU TEC INC. | Producer |
| Takehiro Nakamura | NTT DOCOMO, INC. | 5G Laboratories Director |
| Noriaki Minamida | NTT DOCOMO, INC. | 5G Laboratories Manager |
| Yuuta Takahashi | NTT DOCOMO, INC. | 5G Laboratories Engineer |
| Kensuke Takahashi | NTT DOCOMO, INC. | 5G Laboratories Engineer |
| Shingo Kinoshita | Nippon Telegraph and Telephone Corporation | Network R&D Director |
| Kazunari Moriuchi | Nippon Telegraph and Telephone Corporation | Network R&D Producer |
| Soichiro Usui | Nippon Telegraph and Telephone Corporation | Network R&D Producer |
| Junji Watanabe | Nippon Telegraph and Telephone Corporation | Network R&D Producer |
| Takafumi Hayashi | Nippon Telegraph and Telephone Corporation | Network R&D Manager |
| Tomoaki Ogawa | Nippon Telegraph and Telephone Corporation | Network R&D Manager |
| Kiyoshi Tanaka | Nippon Telegraph and Telephone Corporation | Network R&D Manager |
| Koichi Ishihara | Nippon Telegraph and Telephone Corporation | Network R&D Engineer |
| B. A. Hirantha Sithira Abeysekara | Nippon Telegraph and Telephone Corporation | Network R&D Engineer |
| Toshiro Nakahira | Nippon Telegraph and Telephone Corporation | Network R&D Engineer |
| Tomoki Murakami | Nippon Telegraph and Telephone Corporation | Network R&D Engineer |
| Nobuhiro Hirachi | Nippon Telegraph and Telephone Corporation | Network R&D Engineer |
| Hikaru Takenaka | Nippon Telegraph and Telephone Corporation | Network R&D Engineer |
| Masakazu Urata | Nippon Telegraph and Telephone Corporation | Network R&D Engineer |
| Naoto Hashimoto | NTT Broadband Platform, Inc. | Network R&D Engineer |
| Yuichi Sagawa | NTT Broadband Platform, Inc. | Network R&D Engineer |
| Hideaki Hashimoto | NTT Broadband Platform, Inc. | Network R&D Engineer |
| Makoto Umeuchi | NTT Broadband Platform, Inc. | Network R&D Engineer |
| Hisayoshi Kano | NTT Broadband Platform, Inc. | Network R&D Engineer |
| Ryushiro Minematsu | NTT Advanced Technology Corporation | Network R&D Engineer |
| Keisuke Obitsu | NTT Advanced Technology Corporation | Network R&D Engineer |
| Kenichiro Hirata | NTT Advanced Technology Corporation | Network R&D Engineer |
| Yukihiro Toki | NTT Advanced Technology Corporation | Network R&D Engineer |
| Akira Segawa | NTT Advanced Technology Corporation | Network R&D Engineer |
| Yukinori Taguchi | NTT Advanced Technology Corporation | Network R&D Engineer |
[5G - next-generation technology that is yet to be commercialized. Our aim was to get more people to understand its features and benefits] NTT Docomo is working on having 5G commercialized by 2020. This next-generation communication technology is known for its high-speed, large-capacity, low-latency and massive terminal connectivity capabilities. Getting the general public to fully comprehend how 5G can unlock the potential of mobile communication was not an easy feat. Thus, our challenge was to create a nationwide entertainment experience that showcased this cutting-edge technology in an easily understandable way.
[5G - next-generation communication technology that is yet to be commercialized. Conducting Perfume’s Yokohama Arena concert in Shibuya to get more people to understand its features and benefits] NTT Docomo is working on having 5G commercialized by 2020. This next-generation communication technology is known for its high-speed, large-capacity, low-latency and massive terminal connectivity capabilities. Using video, audio, lighting and control signals from devices, we transmitted the large volume of data that was generated at the concert venue in Yokohama in real time, to the temporary event site near the famous scramble crossing in Shibuya. It allowed for us to showcase how 5G can unlock the potential of mobile communication to the general public in an easily understandable way.
The New Year's Eve countdown is a national event and we wondered if we could do something with it to showcase the benefits of 5G to people who are not interested in communication technologies. Our aim was to use 5G to create an unprecedented experience that communicated the value of this technology to more people.
[Conducting Perfume’s Yokohama Arena concert in Shibuya! Space Synchronization Project! ] December 31, 2018. Iconic techno-pop group Perfume were holding a countdown concert at Yokohama Arena. Using video, audio, lighting and control signals from devices, we transmitted the large volume of data that was generated at the concert venue in Yokohama in real time, to the temporary event site near the famous scramble crossing in Shibuya. When Perfume called out to Shibuya from Yokohama, the devices worn by the audience in Shibuya synchronized and responded to Perfume's calls in real time, uniting the enthusiastic crowds at the two venues. Online banner ads were used to promote the event and drive traffic to the project's website during the week leading up to the project's implementation. The concert was also livestreamed on the project's website on December 31, 2018.
・5G was used to unite the 12,000 concert-goers at Yokohama Arena and the crowd of 2000 at Shibuya as part of one futuristic public viewing experience. ・The event was livestreamed allowing people across the country to welcome the new year together. ・The event went viral in the media and was widely covered on over 100 popular TV programs, websites and social media platforms, and made the headlines on Japan's most viewed news website.