HONOR OF KINGS & DUNHUANG CULTURE: MURALS DIGITAL RESTORE H5

TitleHONOR OF KINGS & DUNHUANG CULTURE: MURALS DIGITAL RESTORE H5
BrandTENCENT GAMES
Product / ServiceHONOR OF KINGS
CategoryF01. Branded Games
EntrantTGIDEAS Shenzhen, CHINA
Idea Creation TGIDEAS Shenzhen, CHINA

Credits

Name Company Position
Lava Li TGideas AD

Background

Dunhuang murals,which located in the remote Chinese desert with a history of more than 1,700 years.As time goes by,Dunhuang murals will eventually disappear, which is irreversible.

Describe the creative idea

Partner with Dunhuang Research Institute, the team who developed Honors of Kings, which is the most popular mobile game in China, applied their years of experience in game art and development to turn the mobile phone into a drawing board.

Describe the strategy

They selected 10 Murals from 5 dynasties 40 caves, extracted more than 100 colors, over 2,000 structural modules as game content. Through the process of selecting paintings, marking lines and filling in colors, users can "play" and restore these murals dating back thousands of years.

Describe the execution

Learning about the past and future of these 10 murals at the same time. After the experience, players can share the restored murals by themselves on social media and donate money to Digital Restoration Project of Dunhuang Research Institute,

List the results

8000w pv:300w Uv:150w

Links

Social Media URL