Background

Along with the Musée d'Orsay and The National Art Center Tokyo, we organized a special Pierre Bonnard exhibition in Japan. Utilizing cutting-edge technology, we created a series of experiential contents that were displayed at the exhibition.

Describe the creative idea

In a joint effort with the Musée d'Orsay, we researched the actual spots that Pierre Bonnard stood in to draw his landscape paintings and recreated them in the exhibition space. We also duplicated the entire landscape including the parts that were never depicted in the artworks, prompting visitors to view the scenery through Bonnard's eyes and think about why he decided to crop and paint that particular part of his surroundings.

Describe the strategy

In addition to the older demographic who are already interested in attending art exhibitions, we sought to attract younger audience members by using the latest technologies which is of interest to the younger demographic.

Describe the execution

Using projection mapping and 8K videos, we recreated the landscape through Pierre Bonnard's perspective at his exhibition which was held at The National Art Center Tokyo from September to December 2018. The projection mapping and videos were set up in a special exhibition space for the three months where people were able to experience art through technology and have a social VR experience with multiple other visitors.

List the results

・180,000 visitors ・Generated sales of around 200 million yen