Title | BERBEDA BERSAMA |
Brand | TOKOPEDIA |
Product / Service | TOKOPEDIA |
Category | D04. Brand / Product Video |
Entrant | FLOCK Jakarta, INDONESIA |
Idea Creation | FLOCK Jakarta, INDONESIA |
Production | THINK TANK INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Ivan Hady Wibowo | FCN | Creative Chairman |
Leonard Wiguna | FCN | Creative Partner |
Arsyad Arsyad | FCN | Creative Leader |
Michael Fabian K. | FCN | Art Director |
Febrian Adi Putra | FCN | Copywriter |
Nara Kristi | FCN | Agency Executive Producer |
Ilman Putra | FCN | Agency Producer |
Rajay Singh | Think Tank Indonesia | Director |
To own a day where people can celebrate a new seasonal cause that goes beyond just “shopping day”. The day will fall during Ramadan where people has the highest peak of consumption habit.
In this holy season, Tokopedia want to take this Ramadan as an opportunity to make an improvement in life. By narrating a filmic expression that narrates the brand value of sharing the opportunity to give the best gifts to your loved ones.
Ramadan is the time of the year where Indonesian people has slower working phase. Lunch time are cut off. People are home earlier for breakfasting with family and relatives. A Day To Reconnect Day created for anybody to reconnect with themselves, with others, or with a community. A Day To Pass On The Goodness Day created for people to do random act of kindness to those in need. Ramadan is a month to make an opportunity.
The film narrates a story of a girl who has to spend the holy month of Ramadan all by herself, away from her family. Her loneliness takes us on a journey of imagination that leads her to discover the true and greater meaning of togetherness, despite being 10,000 miles away from home.
The compilation of short films touched the hearts of the millions and became the talk of the nation, with 700% traction into Tokopedia app during Ramadan.