| Title | KFC'S COLONEL KI: THE FIRST COLONEL TO CONQUER E-SPORTS |
| Client | YUM CHINA |
| Product / Service | KFC |
| Category | E04. Real-time Response |
| Entrant | MINDSHARE CHINA Shanghai, CHINA |
| Idea Creation | MINDSHARE CHINA Shanghai, CHINA |
| Media Placement | MINDSHARE CHINA Shanghai, CHINA |
| Production | MINDSHARE CHINA Shanghai, CHINA |
| Production 2 | RIOT GAMES Shanghai, CHINA |
| Production 3 | PENTAQ Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Lynn Zhang | Yum! China | Director |
| Clare Zhang | Yum! China | Director |
| Jetty Zhu | Yum! China | Manager |
| Bolin Wang | Mindshare | Managing Director |
| Carey Wang | Mindshare | General Manager |
| Yi Liu | Mindshare | Partner |
| Stanley Tao | Mindshare | Partner |
| Erika Lin | Mindshare | Director |
| Kathy Ren | Mindshare | Manager |
| Jessia Zhu | Mindshare | Supervisor |
| Phil So | Riot Games | Head of BD |
| Yue Wang | Tencent IEG | Head of BD |
| Xi Qing | PentaQ | CEO |