Background

Ocean garbage is globally a serious problem. 88%~95% of the ocean garbage is coming from the 10 rivers of Asia and Africa. The Mekong River is a transboundary river originating from China, passing through Myanmar, Laos, Thailand, and Cambodia and finally through Vietnam to the sea. Vietnam is the last stand of floating garbage from six countries before it goes to sea. However, The Vietnamese dumped garbage into the Mekong River and believed that the river becomes clean soon because it flows fast into the sea. Hanwha is pursuing a solar energy business in Vietnam, and as a member of the community, it has come up with a "clean-up Mekong" campaign with ideas that can solve Vietnamese environmental problems and even global ocean garbage problems.

Describe the creative idea

To collect floating garbage from the Mekong River in Vietnam, which is about to flow into the sea, we built a Solar Boat with Hanwha's solar solution technology. A large number of environmental campaigns undertaken to protect the Earth often inadvertently pollute the Earth in another way. However, our solar boat does not use a single gram of fossil fuel, Instead, only solar energy operates the boat and runs the conveyor belt to collect floating garbage. As a result, it emits nothing harm to the earth. This difference makes Hanwha Solar Boat special. We create various on-line videos for effective communication to the public with launching "Clean up Mekong" campaign using this Solar Boat.

Describe the strategy

Collecting garbage is also important, but raising the environmental awareness of people is essential to solving fundamental problems. We made three on-line videos to approach friendly for Vietnamese people. 1. Teaser film An animated film that conveys the purpose of the campaign to raise people's interest and participation in the Cleanup Mekong campaign. 2. Documentary film A documentary film shows the situation of the crisis facing the world including Vietnam and introduces the Solar boat as part of a way to solve the problem. This film conveys the message that public awareness improvement is important for the ultimate solution to the problem. 3. Solar Boat Character Film We created a character role of the solar boat in the film to present episodes of garbage collection activities, and to provide environmental education to future generations in Vietnam.

Describe the execution

1) August 2018~May 2019: Solar boat design/production/trial A high performed Hanwha Q CELLS' Q.PEAK DUO solar modules were built with a total 6.45mX2.3mX2.6m boat and a maximum output of 4.4kW to collect garbage along the Mekong River 2) January~July 2019: Solar Hero Character Development and Online Video making 3) May~June 2019: Execution of digital campaign and on-air of teaser film to raises public awareness on environment and expectations for solar boat. 4) June 2019~present: We donated two solar boats on the world environment day and they are running to collect the garbage. 5) August 2019~present : Documentary film & solar boat character film on-air

List the results

- From the donation of solar boat to the present, we have collected a lot of floating garbage contributing to solving the environmental problems of the Mekong River and ocean garbage. It also reminds residents of the Mekong River area of the importance of the environment. - Through the digital campaign and film, we achieved 23 million Impressions, 10 million views, and more than 80,000 reactions (total interaction including like, comment, share). It is particularly encouraging that this campaign has led to an active debate on environmental issues, renewable energy, and especially advantage of solar energy among Vietnamese netizens. - With the disclosure of the Vietnamese press (more than 38 cases) and the global press (more than 92 cases), it has attracted not only Vietnam but also the world. - Vietnam’s other provinces and other countries request the Hanwha solar boat.