SHOW YOUR FACE!HIROSHIMA

TitleSHOW YOUR FACE!HIROSHIMA
BrandHIROSHIMA PREFECTURE
Product / ServiceTOURISUM PR
CategoryE02. Social Purpose
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN
Idea Creation 2 KOO-KI Fukuoka-City, JAPAN
Production KOO-KI Fukuoka-City, JAPAN
Production 2 TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Credits

Name Company Position
Kan Eguchi Koo-ki General Director
Masaru Hasegawa I&S BBDO Creative Director
Teruo Furuno I&S BBDO Art Director
Tatsuro Kumaki I&S BBDO Copy Writer
Takeru Nagasaki I&S BBDO Copy Writer
Syunsuke Sakamoto I&S BBDO Producer
Masashige Araki I&S BBDO Producer
Masami Shimamura Koo-ki Producer
Yosuke Saito Tohokushinsha Producer
Azusa Hirasawa Tohokushinsha Production Manager

Background

Due to the torrential rains that struck western Japan in July 2018, Hiroshima Prefecture suffered serious damage, which also greatly affected the number of visiting tourists.We started this project as a way to generate new tourism to break out of this crisis.

Describe the creative idea

We call it “Show Your Face! Hiroshima”We set up “Show Your Face Signboards” in all municipalities in the prefecture, wishing for people to get out and show their faces.Each signboard has motifs of local specialties, filling the prefecture with “photo spots” that just make you want to snap a souvenir picture. The aim is to communicate “energetic Hiroshima” at home and abroad…

Describe the strategy

We call it “Show Your Face! Hiroshima”We set up “Show Your Face Signboards” in all municipalities in the prefecture, wishing for people to get out and show their faces.Each signboard has motifs of local specialties, filling the prefecture with “photo spots” that just make you want to snap a souvenir picture. The aim is to communicate “energetic Hiroshima” at home and abroad…

Describe the execution

Furthermore, we asked influencers to do “Show Your Face Relay Trips” to create interest in the campaign itself.The Cyberjapan Dancers members and “Show Your Face Signboard-ist” Shioya boldly set out to visit all 27 signboards.We also held a send-off ceremony in Tokyo.

List the results

Social media reach of more than 2 million! Coverage in various media(*TV x6, newspapers and magazines x23, online x188) has corresponded to 147 million yen in advertising costs.The campaign has also had an affect on tourismas the energy from before the disaster has come backand the number of lodgers has gone up by 10% since January.

Links

Website URL