Title Brand Product / Service Entrant Company Location Production Company Location Award
F01 Branded Games
HONOR OF KINGS & DUNHUANG CULTURE: MURALS DIGITAL RESTORE H5
TENCENT GAMES / HONOR OF KINGS
TGIDEAS Shenzhen CHINA
A01 Food / Drink
BOXING CAT DRAWS FIRST BLOOD
BOXING CAT BREWERY, A/B INBEV / FIRST BLOOD CRAFT BEER
R/GA SHANGHAI CHINA
E02 Social Purpose
BUDWEISER KOREA 'BE A KING'
ABI (AB INBEV) / ALCOHOL BEVERAGES
VIRTUE Singapore SINGAPORE
H01 Integrated Multi-Platform Campaign (Online & Offline)
BUDWEISER KOREA 'BE A KING'
ABI (AB INBEV) / ALCOHOL BEVERAGES
VIRTUE Singapore SINGAPORE
A06 Retail
MCDELIVERY X GRABFOOD LAUNCH
MCDONALD'S SINGAPORE / MCDELIVERY
OMD SINGAPORE SINGAPORE
B03 Web Service / App
ASK NESTLE. CHILD NUTRITION, SIMPLIFIED.
NESTLÉ INDIA / ASK NESTLE - WEBSITE
DIGITAS Gurugram INDIA
B01 Websites
ASK NESTLE. CHILD NUTRITION, SIMPLIFIED.
NESTLÉ INDIA / ASK NESTLE - WEBSITE
DIGITAS Gurugram INDIA
A01 Food / Drink
ASK NESTLE. CHILD NUTRITION, SIMPLIFIED.
NESTLÉ INDIA / ASK NESTLE - WEBSITE
DIGITAS Gurugram INDIA
D01 Social Video
TOGA
SELECTA / SELECTA ICE CREAM
SEVEN AD Taguig THE PHILIPPINES
BIYAHE
SELECTA / SELECTA ICE CREAM
SEVEN AD Taguig THE PHILIPPINES
A07 Travel / Leisure
THE LEGEND OF BANG TOYIB
REDBUS / BUS BOOKING PLATFORM
M&C SAATCHI INDONESIA Jakarta INDONESIA
G02 Spatial Tech
HEINEKEN WORLD TELEPORTOR
HEINEKEN / HEINEKEN BEER SPECIAL EDITION
PUBLICIS SHANGHAI CHINA
A01 Food / Drink
HEINEKEN WORLD TELEPORTOR
HEINEKEN / HEINEKEN BEER SPECIAL EDITION
PUBLICIS SHANGHAI CHINA
A02 Other FMCG
SOFY DREAM BUREAU
SOFY (UNICHARM) / SOFY NIGHT USE PAD
WUNDERMAN THOMPSON Shanghai CHINA
G03 Digital Billboard
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA
E04 Real-time Response
WATER DIPPER
OROCAN / OROCAN
GIGIL Taguig THE PHILIPPINES
E02 Social Purpose
SHOP2GIVE
UNILEVER / UNILEVER
GIGIL Taguig THE PHILIPPINES
ILLITERHATE
NATIONAL BOOK STORE , INC. / NATIONAL BOOK STORE
DENTSU JAYME SYFU Makati City THE PHILIPPINES
H01 Integrated Multi-Platform Campaign (Online & Offline)
NIKE MEMBERSHIP 2.0
NIKE HONG KONG / NIKEPLUS
ANALOGFOLK Hong Kong HONG KONG SAR
B01 Websites
NIKE MEMBERSHIP 2.0
NIKE HONG KONG / NIKEPLUS
ANALOGFOLK Hong Kong HONG KONG SAR
E05 Influencer / Talent
BEAUTIFUL ADVENTURE
DR.JART+ / RUBBER MASK
GOOD PEOPLE BASICALLY Shanghai CHINA
B02 Microsites
SPOTIFY STUDENT PREMIUM STORE
SPOTIFY / STUDENT PREMIUM
THE ROYALS Sydney / THE ROYALS Sydney AUSTRALIA
A08 Media / Entertainment
SPOTIFY STUDENT PREMIUM STORE
SPOTIFY / STUDENT PREMIUM
THE ROYALS Sydney / THE ROYALS Sydney AUSTRALIA
H01 Integrated Multi-Platform Campaign (Online & Offline)
CREATION IS PRAYER, PROJECTION OF HOPES & OPTIMISM TO WIN PRESIDENTIAL ELECTION
PRESIDENTIAL CANDIDATE 01: JOKOWI-AMIN / PRESIDENTIAL CANDIDATE 01: JOKOWI-AMIN
BERAKAR KOMUNIKASI Jakarta INDONESIA
E03 Innovative Use of Social or Community
#BERANIKOMIT
BCA (BANK CENTRAL ASIA) / TAHAPAN BERJANGKA
SAC INDONESIA Jakarta INDONESIA
A09 Consumer Services / Business to Business
POWER THE CHANGE
YTL POWERSERAYA / GENECO
TBWA\SINGAPORE SINGAPORE
E03 Innovative Use of Social or Community
"RURAL DREAMS"
GOOGLE INDONESIA / TECHNOLOGY
MULLENLOWE INDONESIA Jakarta INDONESIA
D01 Social Video
"THE MEME-TERVENTION"
GOOGLE INDONESIA / TECHNOLOGY
MULLENLOWE INDONESIA Jakarta / TOASTER Jakarta INDONESIA
D03 Webisodes / Series
EPISODE 2
CATHAY PACIFIC AIRWAYS / AIRLINE ROUTE LAUNCH
LEO BURNETT HONG KONG HONG KONG SAR
EPISODE 1
CATHAY PACIFIC AIRWAYS / AIRLINE ROUTE LAUNCH
LEO BURNETT HONG KONG HONG KONG SAR
E07 Content Placement
PLANET OR PLASTIC – STORY THAT STAYS
NATIONAL GEOGRAPHIC / AAAAA
ISOBAR Gurgaon INDIA
E03 Innovative Use of Social or Community
#BECYBERSAFE
INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES / IMMAP #BECYBERSAFE
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES
A10 Not-for-profit / Charity / Government
#BECYBERSAFE
INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES / IMMAP #BECYBERSAFE
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES
E02 Social Purpose
#BECYBERSAFE
INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES / IMMAP #BECYBERSAFE
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES
E09 Social Data & Insight
SANGOBION SYMPTOM PATROL
P&G HEALTH / SANGOBION IRON+
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES
E04 Real-time Response
36 REASONS TO TAKE A DAY OFF
FET TELECOMMUNICATIONS CO. / FB FANPAGE CAMPAIGN
BBDO TAIWAN Taipei City TAIPEI
E06 Co-Creation & User Generated Content
#STUPIDREPLYCONTEST
SKY PERFECT JSAT CORPORATION / SKY PERFECTV!
DENTSU INC. Tokyo JAPAN
E04 Real-time Response
#STUPIDREPLYCONTEST
SKY PERFECT JSAT CORPORATION / SKY PERFECTV!
DENTSU INC. Tokyo JAPAN
E06 Co-Creation & User Generated Content
THROUGH THE NIGHT
SAMARITANS OF SINGAPORE / SAMARITANS OF SINGAPORE
TBWA\SINGAPORE SINGAPORE
E03 Innovative Use of Social or Community
THROUGH THE NIGHT
SAMARITANS OF SINGAPORE / SAMARITANS OF SINGAPORE
TBWA\SINGAPORE SINGAPORE
E02 Social Purpose
THROUGH THE NIGHT
SAMARITANS OF SINGAPORE / SAMARITANS OF SINGAPORE
TBWA\SINGAPORE SINGAPORE
E06 Co-Creation & User Generated Content
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
Short List
E03 Innovative Use of Social or Community
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
Short List
BEE TOGATHER TAIWAN
BUMBLE BEE/ UIP / ENTERTAINMENT
WAVEMAKER Taipei TAIPEI
E07 Content Placement
THE BUDDAH’S PROVIDER
MOGAO CAVE / CHARITY
TENCENT Shenzhen CHINA
E08 Community Building & Management
PHOTO OK PLEASE
TATA MOTORS / TATA TRUCKS
RAGE COMMUNICATIONS Chennai INDIA
E09 Social Data & Insight
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
E01 Social Business & Commerce
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
D01 Social Video
UBER
MAGIC / MAGIC FLAKES
SEVEN AD Taguig THE PHILIPPINES
SIXTH SENSE
PSBANK / HOME LOAN
SEVEN AD Taguig THE PHILIPPINES