Title Brand Product / Service Entrant Company Location Production Company Location Award
H01 Integrated Multi-Platform Campaign (Online & Offline)
BUDWEISER KOREA 'BE A KING'
ABI (AB INBEV) / ALCOHOL BEVERAGES
VIRTUE Singapore SINGAPORE
E02 Social Purpose
BUDWEISER KOREA 'BE A KING'
ABI (AB INBEV) / ALCOHOL BEVERAGES
VIRTUE Singapore SINGAPORE
A10 Not-for-profit / Charity / Government
DEADLY QUESTIONS
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET / ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
CLEMENGER BBDO MELBOURNE AUSTRALIA FINISH PRODUCTIONS Melbourne AUSTRALIA
E02 Social Purpose
DEADLY QUESTIONS
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET / ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
CLEMENGER BBDO MELBOURNE AUSTRALIA FINISH PRODUCTIONS Melbourne AUSTRALIA
H01 Integrated Multi-Platform Campaign (Online & Offline)
DEADLY QUESTIONS
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET / ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
CLEMENGER BBDO MELBOURNE AUSTRALIA FINISH PRODUCTIONS Melbourne AUSTRALIA
A04 Consumer Durables
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
E06 Co-Creation & User Generated Content
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
E07 Content Placement
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
E05 Influencer / Talent
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
D01 Social Video
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
A07 Travel / Leisure
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
D01 Social Video
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
E04 Real-time Response
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
Bronze Spike
E05 Influencer / Talent
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
Bronze Spike
A07 Travel / Leisure
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore / MEDIACORP Singapore SINGAPORE MEDIACORP Singapore SINGAPORE
E05 Influencer / Talent
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore / MEDIACORP Singapore SINGAPORE MEDIACORP Singapore SINGAPORE
A11 Corporate Social Responsibility (CSR) / Corporate Image
HOW TO HELP BLINDS USE SMART PHONE MORE DIGITALLY?
ALIBABA.CO / SMART TOUCH
mcgarrybowen Shanghai CHINA ALIBABA Hangzhou CHINA
B03 Web Service / App
HOW TO HELP BLINDS USE SMART PHONE MORE DIGITALLY?
ALIBABA.CO / SMART TOUCH
mcgarrybowen Shanghai CHINA ALIBABA Hangzhou CHINA
E06 Co-Creation & User Generated Content
SAMURAI AVATAR
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo JAPAN
Short List
A08 Media / Entertainment
BREAST BUFFER
ALT BALAJI / BREAST CANCER AWARENESS
GREY INDIA Mumbai INDIA ALTBALAJI Mumbai INDIA
Bronze Spike
E06 Co-Creation & User Generated Content
COMICSTAAN
AMAZON PRIME VIDEO / AMAZON PRIME ORIGINAL SHOW LAUNCH
FACEBOOK CREATIVE SHOP Gurugram INDIA PIVOTROOTS DIGITAL Mumbai / SOCHEERS Mumbai INDIA
E08 Community Building & Management
COMICSTAAN
AMAZON PRIME VIDEO / AMAZON PRIME ORIGINAL SHOW LAUNCH
FACEBOOK CREATIVE SHOP Gurugram INDIA PIVOTROOTS DIGITAL Mumbai / SOCHEERS Mumbai INDIA
E05 Influencer / Talent
THE MOST DANGEROUS STUNT IN THE WORLD
AUCKLAND TRANSPORT / AUCKLAND TRANSPORT
OGILVY NEW ZEALAND Auckland NEW ZEALAND FILM 360 Auckland NEW ZEALAND
Short List
D02 Interactive Video
GIVE KATE A VOICE
BAUER MEDIA / BRAND AWARENESS
VANISHING POINT STUDIO Nelson NEW ZEALAND VANISHING POINT STUDIO Nelson NEW ZEALAND
E03 Innovative Use of Social or Community
#BERANIKOMIT
BCA (BANK CENTRAL ASIA) / TAHAPAN BERJANGKA
SAC INDONESIA Jakarta INDONESIA
A08 Media / Entertainment
FLIRT WITH YOUR CITY
BENNETT COLEMAN & CO LTD. / PUBLICATION
WUNDERMAN THOMPSON INDIA Gurugram INDIA RAWSHARK FILMS Mumbai INDIA
D01 Social Video
FLIRT WITH YOUR CITY
BENNETT COLEMAN & CO LTD. / PUBLICATION
WUNDERMAN THOMPSON INDIA Gurugram INDIA RAWSHARK FILMS Mumbai INDIA
E06 Co-Creation & User Generated Content
FLIRT WITH YOUR CITY
BENNETT COLEMAN & CO LTD. / PUBLICATION
WUNDERMAN THOMPSON INDIA Gurugram INDIA RAWSHARK FILMS Mumbai INDIA
E02 Social Purpose
I TOUCH MYSELF X SERENA
BERLEI / BREAST HEALTH
J. WALTER THOMPSON Sydney AUSTRALIA COLLIDER STUDIO New York / HOGARTH WORLDWIDE Sydney USA / AUSTRALIA
E05 Influencer / Talent
I TOUCH MYSELF X SERENA
BERLEI / BREAST HEALTH
J. WALTER THOMPSON Sydney AUSTRALIA COLLIDER STUDIO New York / HOGARTH WORLDWIDE Sydney USA / AUSTRALIA
Short List
G01 Tangible Tech
BITI'S SMART - A SHOE CAN MAKE KIDS SMARTER!
BITI'S / BITI'S KIDS
DENTSU REDDER ADVERTISING Ho Chi Minh City VIETNAM XC PRODUCTIONS Ho Chi Minh City VIETNAM
D01 Social Video
#CHANGE YOUR GIRL DESTINY
BITI'S / BITI'S WOMEN
DENTSU REDDER ADVERTISING Ho Chi Minh City VIETNAM XC PRODUCTIONS Ho Chi Minh City VIETNAM
E02 Social Purpose
#CHANGE YOUR GIRL DESTINY
BITI'S / BITI'S WOMEN
DENTSU REDDER ADVERTISING Ho Chi Minh City VIETNAM XC PRODUCTIONS Ho Chi Minh City VIETNAM
A04 Consumer Durables
BONDS RE-LOVED
BONDS / APPAREL
LEO BURNETT MELBOURNE AUSTRALIA ASSEMBLY Auckland / SQUEAK E. CLEAN STUDIOS MELBOURNE NEW ZEALAND / AUSTRALIA
Silver Spike
H01 Integrated Multi-Platform Campaign (Online & Offline)
BONDS RE-LOVED
BONDS / APPAREL
LEO BURNETT MELBOURNE AUSTRALIA ASSEMBLY Auckland / SQUEAK E. CLEAN STUDIOS MELBOURNE NEW ZEALAND / AUSTRALIA
A01 Food / Drink
BOXING CAT DRAWS FIRST BLOOD
BOXING CAT BREWERY, A/B INBEV / FIRST BLOOD CRAFT BEER
R/GA SHANGHAI CHINA
E08 Community Building & Management
CASTROL - INFLUENCE THE INFLUENCER
BP / CASTROL
MINDSHARE CHINA Shanghai CHINA OGILVY SHANGHAI / NORMCORE Shanghai CHINA
E03 Innovative Use of Social or Community
BEE TOGATHER TAIWAN
BUMBLE BEE/ UIP / ENTERTAINMENT
WAVEMAKER Taipei TAIPEI
D03 Webisodes / Series
EPISODE 1
CATHAY PACIFIC AIRWAYS / AIRLINE ROUTE LAUNCH
LEO BURNETT HONG KONG HONG KONG SAR
EPISODE 2
CATHAY PACIFIC AIRWAYS / AIRLINE ROUTE LAUNCH
LEO BURNETT HONG KONG HONG KONG SAR
D01 Social Video
SOUVENIRS FROM TRAVEL
CHINA AIRLINES / CHINA AIRLINES
LEO BURNETT TAIWAN Taipei TAIPEI YUAN YUAN PRODUCTION Taipei / MIND BIZ MULTIMEDIA TECHNOLOGY Taipei TAIPEI
G02 Spatial Tech
A.I. LOVE
CLOSEUP / CLOSEUP BRAND
MULLENLOWE SINGAPORE SINGAPORE WHITECOAT PRODUCTIONS SINGAPORE SINGAPORE
Bronze Spike
E08 Community Building & Management
‘CONTI CITIES: DRIVING FORWARD THE ENGAGEMENT ECONOMY’
CONTINENTAL TIRES / CONTINENTAL TIRES
KETCHUM Hong Kong HONG KONG SAR KETCHUM Hong Kong HONG KONG SAR
E03 Innovative Use of Social or Community
‘CONTI CITIES: DRIVING FORWARD THE ENGAGEMENT ECONOMY’
CONTINENTAL TIRES / CONTINENTAL TIRES
KETCHUM Hong Kong HONG KONG SAR KETCHUM Hong Kong HONG KONG SAR
D04 Brand / Product Video
JUST ME
CUTE PRESS / PERFUME
SOUR BANGKOK THAILAND FACTORY01 Bangkok / ONE COOL SOUND STUDIO Bangkok THAILAND
Short List
I'M DRINKING IT FOR YOU
DB BREWERIES / DB BREWERIES
COLENSO BBDO Auckland NEW ZEALAND SWEETSHOP Auckland / LIQUID STUDIOS Auckland NEW ZEALAND
Gold Spike
EXPANDING CURRENCY HORIZON
DECURRET / CORPORATE ADVERTISING
DENTSU INC. Tokyo JAPAN CREATIVE POWER UNIT Tokyo / PEN. Tokyo JAPAN
G01 Tangible Tech
H2.0
DELOITTE / TECHNICAL CONSULTANCY SERVICES
DELOITTE AUSTRALIA Melbourne AUSTRALIA DELOITTE AUSTRALIA Melbourne AUSTRALIA
A11 Corporate Social Responsibility (CSR) / Corporate Image
MOTTAINAI MOVIE
DENTSU INC. / DENTSU INC.
DENTSU INC. Osaka JAPAN AT ARMZ Osaka / STARRYWORKS INC. Osaka JAPAN
G01 Tangible Tech
MUSIC LESSONS USING SOUNDLESS BEATS
DENTSU INC. / PALM BEAT
DENTSU INC. Tokyo JAPAN PYRAMID FILM QUADRA Tokyo / GINGER DESIGN STUDIO Tokyo JAPAN
Bronze Spike