Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Food / Drink
EXTRA SUPPORT ACTS
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA MILKMONEY Sydney AUSTRALIA
Short List
LONELY RAMBUTAN
MALEE GROUP PUBLIC COMPANY LIMITED / MALEE CAN FRUIT
WUNDERMAN THOMPSON BANGKOK THAILAND THE FILM FACTORY Bangkok / WHITELIGHT POST Bangkok THAILAND
Short List
SIDE BY SIDE
SAN MIGUEL CORPORATION / SAN MIGUEL PALE PILSEN
McCANN MANILA THE PHILIPPINES LOUDBOX STUDIOS Makati City / ARTILLERIE MEDIA Makati THE PHILIPPINES
Short List
TUNA SCOPE
SOJITZ CORPORATION / TUNA SCOPE
DENTSU INC. Tokyo JAPAN DENTSU LIVE INC. Tokyo / DENTSU CREATIVE X INC. Tokyo JAPAN
Short List
A04 Consumer Durables
BONDS RE-LOVED
BONDS / APPAREL
LEO BURNETT MELBOURNE AUSTRALIA ASSEMBLY Auckland / SQUEAK E. CLEAN STUDIOS MELBOURNE NEW ZEALAND / AUSTRALIA
Silver Spike
MAKE IT A RUNWAY
PVH JAPAN LTD. / TOMMY HILFIGER
ADK CREATIVE ONE Tokyo JAPAN GEEK PICTURES Tokyo / GEEK SIGHT Tokyo JAPAN
Bronze Spike
A05 Automotive
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA WALKING IN MIND Seoul / WALKING ON THE BLUE Seoul SOUTH KOREA
Short List
A06 Retail
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA GOOGLE ASIA PACIFIC Singapore SINGAPORE
Short List
A07 Travel / Leisure
CITY OF POSSIBILITIES
SINGAPORE TOURISM BOARD / SINGAPORE
TBWA\SINGAPORE SINGAPORE TBWA\SINGAPORE / AIRBAG Melbourne SINGAPORE / AUSTRALIA
Bronze Spike
DOME TO HOME
MOGAO CAVE / DIGITAL GALLERY OF MOGAO CAVE
TENCENT Shenzhen CHINA ZHENG&CO. Guangzhou / HOLLY GEEKTEAM Guangzhou CHINA
Bronze Spike
A08 Media / Entertainment
BREAST BUFFER
ALT BALAJI / BREAST CANCER AWARENESS
GREY INDIA Mumbai INDIA ALTBALAJI Mumbai INDIA
Bronze Spike
THE DYSTOPIA EXPERIENCE
SONY MUSIC ENTERTAINMENT / AMAZARASHI
SIX Tokyo JAPAN EPOCH Tokyo / FT Tokyo JAPAN
Silver Spike
A09 Consumer Services / Business to Business
KUPU
SPARK / SPARK
COLENSO BBDO Auckland NEW ZEALAND CREATURE Auckland / FRANKLIN RD Auckland NEW ZEALAND
Bronze Spike
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / IAG Sydney AUSTRALIA
Gold Spike
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH FILMY FEATURES Dhaka BANGLADESH
Bronze Spike
A10 Not-for-profit / Charity / Government
FATAL RECOGNITION
THE HONG KONG STROKE ASSOCIATION / THE HONG KONG STROKE ASSOCIATION
CHEIL WORLDWIDE HONG KONG HONG KONG SAR MONSTER APP LTD Hong Kong HONG KONG SAR
Short List
A11 Corporate Social Responsibility (CSR) / Corporate Image
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA BIGFISH Beijing CHINA
Short List
C01 Online Ad
DATA DRAG RACE
JEEP / JEEP GRAND CHEROKEE TRACKHAWK
CUMMINS & PARTNERS Melbourne AUSTRALIA DIGITAS Melbourne AUSTRALIA
Short List
D01 Social Video
BIXBY VOICE FOREVER
SAMSUNG ELECTRONICS / BIXBY
CHEIL WORLDWIDE Seoul SOUTH KOREA CRAZY FEW FILMS Mumbai INDIA
Short List
NEW ZEALAND MEETS JAPAN
LION / TOKYO DRY
DDB NEW ZEALAND Auckland NEW ZEALAND GOODOIL FILMS Auckland NEW ZEALAND
Short List
ONE IN A MILLION
P&G VICKS / VICKS INDIA
PUBLICIS SINGAPORE SINGAPORE OFFROAD FILMS Mumbai INDIA
Bronze Spike
POLO UNFAIL
VOLKSWAGEN / VOLKSWAGEN POLO
DDB SYDNEY AUSTRALIA RIOT CONTENT Northcote AUSTRALIA
Silver Spike
REFRESHER COURSE
SC JOHNSON / BRAND CAMPAIGN
SC JOHNSON Yokohama JAPAN GUNSROCK Tokyo JAPAN
Bronze Spike
THE KAWAII TWEAK HAZARD SONG
MANDOM / GATSBY PERFECT SKIN LOTION
DENTSU INC. Tokyo JAPAN KEYPRO Tokyo / DENTSU CREATIVE X INC. Tokyo JAPAN
Silver Spike
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA WALKING IN MIND Seoul / WALKING ON THE BLUE Seoul SOUTH KOREA
Short List
THE WORLD'S FASTEST BAND
STARHUB / 4G MOBILE NETWORK
BLKJ Singapore SINGAPORE BLKJ Singapore / ABUNDANT PRODUCTIONS Singapore SINGAPORE
Bronze Spike
D02 Interactive Video
L05T
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND BLOCKHEAD VFX Auckland / SCOUNDREL Sydney NEW ZEALAND / AUSTRALIA
Bronze Spike
D04 Brand / Product Video
ALL EYES SEE
HORMEL FOODS INTERNATIONAL / SPAM® BRAND
BBDO GUERRERO Makati City THE PHILIPPINES FLARE MANILA Makati City / WYD PRODUCTIONS Makati City THE PHILIPPINES
Short List
BREAK DOWN IN CRUMBS
HORMEL FOODS INTERNATIONAL / SPAM® BRAND
BBDO GUERRERO Makati City THE PHILIPPINES FLARE MANILA Makati City / WYD PRODUCTIONS Makati City THE PHILIPPINES
Bronze Spike
I'M DRINKING IT FOR YOU
DB BREWERIES / DB BREWERIES
COLENSO BBDO Auckland NEW ZEALAND SWEETSHOP Auckland / LIQUID STUDIOS Auckland NEW ZEALAND
Gold Spike
JUST ME
CUTE PRESS / PERFUME
SOUR BANGKOK THAILAND FACTORY01 Bangkok / ONE COOL SOUND STUDIO Bangkok THAILAND
Short List
LEGO
LEGO / 4X4 X-TREME OFF-ROADER
LEGO Shanghai CHINA PAPERHAT PRODUCTIONS Shanghai CHINA
Short List
E01 Social Business & Commerce
GENERATION SWAP
TMRW BY UOB / TMRW
RABBIT'S TALE Bangkok THAILAND FACTORY01 Bangkok THAILAND
Short List
IF TOMORROW GEN Y RULES
TMRW BY UOB / TMRW
RABBIT'S TALE Bangkok THAILAND FACTORY01 Bangkok THAILAND
Short List
POCKET FRANCHISE
KFC / KFC POCKET FRANCHISE
HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
Silver Spike
E02 Social Purpose
DIVERSITY IN DISASTER PREPARATION
YAHOO! JAPAN / CSR
DENTSU INC. Tokyo JAPAN TYO INC. Tokyo / AID-DCC INC. Tokyo JAPAN
Short List
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA WALKING IN MIND Seoul / WALKING ON THE BLUE Seoul SOUTH KOREA
Short List
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH FILMY FEATURES Dhaka BANGLADESH
Silver Spike
E03 Innovative Use of Social or Community
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
Short List
MAKE IT A RUNWAY
PVH JAPAN LTD. / TOMMY HILFIGER
ADK CREATIVE ONE Tokyo JAPAN GEEK PICTURES Tokyo / GEEK SIGHT Tokyo JAPAN
Short List
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / FINCH Sydney AUSTRALIA
Bronze Spike
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA DENTSU WEBCHUTNEY Bangalore / DOT DOT BOOM Bengaluru INDIA
Gold Spike
E04 Real-time Response
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
Bronze Spike
KFC'S COLONEL KI: THE FIRST COLONEL TO CONQUER E-SPORTS
YUM CHINA / KFC
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai / RIOT GAMES Shanghai CHINA
Short List
E05 Influencer / Talent
#STOPMITHANI
HDFC BANK / PARIVARTAN
LEO BURNETT INDIA Mumbai INDIA PRODIGIOUS INDIA Mumbai INDIA
Bronze Spike
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
Bronze Spike
I TOUCH MYSELF X SERENA
BERLEI / BREAST HEALTH
WUNDERMAN THOMPSON Sydney AUSTRALIA COLLIDER STUDIO New York / HOGARTH WORLDWIDE Sydney USA / AUSTRALIA
Short List
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / FINCH Sydney AUSTRALIA
Short List
THE HAIRY TALE
P&G / PANTENE
GREY TOKYO JAPAN C3 FILM Tokyo JAPAN
Silver Spike
THE MOST DANGEROUS STUNT IN THE WORLD
AUCKLAND TRANSPORT / AUCKLAND TRANSPORT
OGILVY NEW ZEALAND Auckland NEW ZEALAND FILM 360 Auckland NEW ZEALAND
Short List
THE WORLD'S FASTEST BAND
STARHUB / 4G MOBILE NETWORK
BLKJ Singapore SINGAPORE BLKJ Singapore / ABUNDANT PRODUCTIONS Singapore SINGAPORE
Bronze Spike
E06 Co-Creation & User Generated Content
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
Short List
SAMURAI AVATAR
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo JAPAN
Short List
SEE BEAUTY NOT GENDER
P&G / PANTENE HAIRFALL
FACEBOOK Singapore SINGAPORE GREY THAILAND Bangkok / HELLO FILMMAKER Bangkok THAILAND
Short List
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / FINCH Sydney AUSTRALIA
Silver Spike
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA DENTSU WEBCHUTNEY Bangalore / DOT DOT BOOM Bengaluru INDIA
Short List
E07 Content Placement
POLO UNFAIL
VOLKSWAGEN / VOLKSWAGEN POLO
DDB SYDNEY AUSTRALIA RIOT CONTENT Northcote AUSTRALIA
Silver Spike
E09 Social Data & Insight
DIVERSITY IN DISASTER PREPARATION
YAHOO! JAPAN / CSR
DENTSU INC. Tokyo JAPAN TYO INC. Tokyo / AID-DCC INC. Tokyo JAPAN
Short List
FOOD PULSE - THE APP THAT TURNS NOISE INTO KNOWLEDGE
UNILEVER FOOD SOLUTIONS / FOOD PULSE MOBILE APP
MRM//McCANN Singapore SINGAPORE GOLDEN DYNAMIC ENTERPRISES Singapore SINGAPORE
Silver Spike
F01 Branded Games
L05T
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND BLOCKHEAD VFX Auckland / SCOUNDREL Sydney NEW ZEALAND / AUSTRALIA
Short List
G01 Tangible Tech
CITY OF POSSIBILITIES
SINGAPORE TOURISM BOARD / SINGAPORE
TBWA\SINGAPORE SINGAPORE TBWA\SINGAPORE / AIRBAG Melbourne SINGAPORE / AUSTRALIA
Bronze Spike
MUSIC LESSONS USING SOUNDLESS BEATS
DENTSU INC. / PALM BEAT
DENTSU INC. Tokyo JAPAN PYRAMID FILM QUADRA Tokyo / GINGER DESIGN STUDIO Tokyo JAPAN
Bronze Spike
NAUGHTY OR NICE BAUBLE
MYER / MYER
CLEMENGER BBDO MELBOURNE AUSTRALIA CREATOR GLOBAL Melbourne AUSTRALIA
Gold Spike
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA WALKING IN MIND Seoul / WALKING ON THE BLUE Seoul SOUTH KOREA
Short List
TUNA SCOPE
SOJITZ CORPORATION / TUNA SCOPE
DENTSU INC. Tokyo JAPAN INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo / DENTSU LIVE INC. Tokyo JAPAN
Short List
G02 Spatial Tech
A.I. LOVE
CLOSEUP / CLOSEUP BRAND
MULLENLOWE SINGAPORE SINGAPORE WHITECOAT PRODUCTIONS SINGAPORE SINGAPORE
Bronze Spike
CITY OF POSSIBILITIES
SINGAPORE TOURISM BOARD / SINGAPORE
TBWA\SINGAPORE SINGAPORE TBWA\SINGAPORE / AIRBAG Melbourne SINGAPORE / AUSTRALIA
Silver Spike
HEALING JUNGLE
HYUNDAI MARINE & FIRE INSURANCE / HYUNDAI MARINE & FIRE INSURANCE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA GOODLUCK Seoul / TRUMAKUS Seoul SOUTH KOREA
Bronze Spike
STRADIVARIUS: TIMELESS JOURNEY
TOKYO STRADIVARIUS FESTIVAL 2018 COMMITTEE / NIPPON VIOLIN CO.,LTD / TOKYO STRADIVARIUS FESTIVAL 2018
DENTSU INC. Tokyo JAPAN QOSMO Tokyo / ONO SOKKI Yokohama JAPAN
Short List
H01 Integrated Multi-Platform Campaign (Online & Offline)
GIRL FROM NOWHERE
GMM GRAMMY / SERIES
SOUR BANGKOK THAILAND JUNGKA BANGKOK CO., LTD. / FOOLHOUSE PRODUCTION Bangkok THAILAND
Short List
NAUGHTY OR NICE BAUBLE
MYER / MYER
CLEMENGER BBDO MELBOURNE AUSTRALIA CREATOR GLOBAL Melbourne AUSTRALIA
Grand Prix