Title Brand Product / Service Entrant Company Location Production Company Location Award
H01 Integrated Multi-Platform Campaign (Online & Offline)
"EAT" EXTRA CAMPAIGN
MARS COMPANY HONG KONG LIMITED / EXTRA
MEDIACOM Hong Kong HONG KONG SAR BBDO HONG KONG HONG KONG SAR
E03 Innovative Use of Social or Community
"RURAL DREAMS"
GOOGLE INDONESIA / TECHNOLOGY
MULLENLOWE INDONESIA Jakarta INDONESIA
D01 Social Video
"THE MEME-TERVENTION"
GOOGLE INDONESIA / TECHNOLOGY
MULLENLOWE INDONESIA Jakarta / TOASTER Jakarta INDONESIA
E02 Social Purpose
#BECYBERSAFE
INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES / IMMAP #BECYBERSAFE
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES
A10 Not-for-profit / Charity / Government
#BECYBERSAFE
INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES / IMMAP #BECYBERSAFE
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES
E03 Innovative Use of Social or Community
#BECYBERSAFE
INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES / IMMAP #BECYBERSAFE
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES
#BERANIKOMIT
BCA (BANK CENTRAL ASIA) / TAHAPAN BERJANGKA
SAC INDONESIA Jakarta INDONESIA
E06 Co-Creation & User Generated Content
#BPM100 DANCE PROJECT
JAPANESE RED CROSS SOCIETY, BYTEDANCE KK / #BPM100 DANCE PROJECT
TBWA\HAKUHODO INC. Tokyo / BYTEDANCE KK Tokyo JAPAN TBWA\HAKUHODO INC. Tokyo / DISCO Tokyo JAPAN
D01 Social Video
#CHANGE YOUR GIRL DESTINY
BITI'S / BITI'S WOMEN
DENTSU REDDER ADVERTISING Ho Chi Minh City VIETNAM XC PRODUCTIONS Ho Chi Minh City VIETNAM
E02 Social Purpose
#CHANGE YOUR GIRL DESTINY
BITI'S / BITI'S WOMEN
DENTSU REDDER ADVERTISING Ho Chi Minh City VIETNAM XC PRODUCTIONS Ho Chi Minh City VIETNAM
E01 Social Business & Commerce
#MANYWAYSTOCARE
NIVEA / NIVEA CREME
DIGITAS Mumbai INDIA DIGITAS Mumbai INDIA
E06 Co-Creation & User Generated Content
#MANYWAYSTOCARE
NIVEA / NIVEA CREME
DIGITAS Mumbai INDIA DIGITAS Mumbai INDIA
D01 Social Video
#MOMENTSWEBUILD SOCIAL VIDEO SERIES
MEGAWORLD CORPORATION / MEGAWORLD CORPORATION
MEGAWORLD CORPORATION Taguig City THE PHILIPPINES THIS SIDE UP Manila THE PHILIPPINES
D03 Webisodes / Series
#MOMENTSWEBUILD SOCIAL VIDEO SERIES 1
MEGAWORLD CORPORATION / MEGAWORLD CORPORATION
MEGAWORLD CORPORATION Taguig City THE PHILIPPINES THIS SIDE UP Manila THE PHILIPPINES
#MOMENTSWEBUILD SOCIAL VIDEO SERIES 2
MEGAWORLD CORPORATION / MEGAWORLD CORPORATION
MEGAWORLD CORPORATION Taguig City THE PHILIPPINES THIS SIDE UP Manila THE PHILIPPINES
E05 Influencer / Talent
#STOPMITHANI
HDFC BANK / PARIVARTAN
LEO BURNETT INDIA Mumbai INDIA PRODIGIOUS INDIA Mumbai INDIA
Bronze Spike
E04 Real-time Response
#STUPIDREPLYCONTEST
SKY PERFECT JSAT CORPORATION / SKY PERFECTV!
DENTSU INC. Tokyo JAPAN
E06 Co-Creation & User Generated Content
#STUPIDREPLYCONTEST
SKY PERFECT JSAT CORPORATION / SKY PERFECTV!
DENTSU INC. Tokyo JAPAN
E05 Influencer / Talent
#SUBTLYSPONSOREDPOST
SAMSUNG/ SAMSUNG AUSTRALIA / SAMSUNG A SERIES
LEO BURNETT SYDNEY AUSTRALIA PRODIGIOUS Sydney AUSTRALIA
D01 Social Video
#SUBTLYSPONSOREDPOST
SAMSUNG/ SAMSUNG AUSTRALIA / SAMSUNG A SERIES
LEO BURNETT SYDNEY AUSTRALIA PRODIGIOUS Sydney AUSTRALIA
E06 Co-Creation & User Generated Content
#UTPLAYYOURWORLD
UNIQLO / UT
CYBERAGENT Tokyo / BYTEDANCE KK Tokyo JAPAN AMANA Tokyo / CONNECTION Tokyo JAPAN
E08 Community Building & Management
‘CONTI CITIES: DRIVING FORWARD THE ENGAGEMENT ECONOMY’
CONTINENTAL TIRES / CONTINENTAL TIRES
KETCHUM Hong Kong HONG KONG SAR KETCHUM Hong Kong HONG KONG SAR
E03 Innovative Use of Social or Community
‘CONTI CITIES: DRIVING FORWARD THE ENGAGEMENT ECONOMY’
CONTINENTAL TIRES / CONTINENTAL TIRES
KETCHUM Hong Kong HONG KONG SAR KETCHUM Hong Kong HONG KONG SAR
E06 Co-Creation & User Generated Content
1 SPOON INNOVATION
TORIDOLL HOLDINGS CORPORATION / MARUGAME UDON
TORIDOLL HOLDINGS CORPORATION Tokyo / DENTSU ISOBAR Tokyo JAPAN TRIBAL MEDIA HOUSE Tokyo / SPICE GROUP Tokyo JAPAN
A10 Not-for-profit / Charity / Government
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA THE BLUE PRODUCTION Seoul SOUTH KOREA
B02 Microsites
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA THE BLUE PRODUCTION Seoul SOUTH KOREA
E02 Social Purpose
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA THE BLUE PRODUCTION Seoul SOUTH KOREA
A05 Automotive
15 MINUTE SHOWROOM
TOYOTA / TOYOTA GR SUPRA
R/GA MELBOURNE AUSTRALIA R/GA MELBOURNE / ROTOR STUDIOS Sydney AUSTRALIA
B01 Websites
15 MINUTE SHOWROOM
TOYOTA / TOYOTA GR SUPRA
R/GA MELBOURNE AUSTRALIA R/GA MELBOURNE / ROTOR STUDIOS Sydney AUSTRALIA
E04 Real-time Response
36 REASONS TO TAKE A DAY OFF
FET TELECOMMUNICATIONS CO. / FB FANPAGE CAMPAIGN
BBDO TAIWAN Taipei City TAIPEI
A10 Not-for-profit / Charity / Government
88 REASONS
JFOODO / BRAND CAMPAIGN
OGILVY JAPAN Tokyo JAPAN HOGARTH JAPAN Tokyo / AMANA Tokyo JAPAN
B01 Websites
88 REASONS
JFOODO / BRAND CAMPAIGN
OGILVY JAPAN Tokyo JAPAN HOGARTH JAPAN Tokyo / AMANA Tokyo JAPAN
D04 Brand / Product Video
A GOOD FIGHT FOR THE NEW YEAR
TENCENT / ARENA OF VALO
DOTWELL Shenzhen CHINA DOTWELL Shenzhen CHINA
A11 Corporate Social Responsibility (CSR) / Corporate Image
A PRAYER (KOREA IS STILL ALIVE)
KB KOOKMIN BANK / CSR
LBEST Seoul SOUTH KOREA LBEST Seoul SOUTH KOREA
E05 Influencer / Talent
A SIMPLE VISION FOR THE BETTERMENT OF PEOPLE’S LIVES
LENOVO THINKVISION / THINKVISION
KETCHUM Hong Kong / PHOTONOW Hong Kong HONG KONG SAR PHOTONOW Hong Kong HONG KONG SAR
D01 Social Video
A SIMPLE VISION FOR THE BETTERMENT OF PEOPLE’S LIVES
LENOVO THINKVISION / THINKVISION
KETCHUM Hong Kong / PHOTONOW Hong Kong HONG KONG SAR PHOTONOW Hong Kong HONG KONG SAR
G02 Spatial Tech
A.I. LOVE
CLOSEUP / CLOSEUP BRAND
MULLENLOWE SINGAPORE SINGAPORE WHITECOAT PRODUCTIONS SINGAPORE SINGAPORE
Bronze Spike
A04 Consumer Durables
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
E06 Co-Creation & User Generated Content
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
E07 Content Placement
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
E05 Influencer / Talent
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
D01 Social Video
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
A07 Travel / Leisure
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore / MEDIACORP Singapore SINGAPORE MEDIACORP Singapore SINGAPORE
E05 Influencer / Talent
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore / MEDIACORP Singapore SINGAPORE MEDIACORP Singapore SINGAPORE
D04 Brand / Product Video
ALL EYES SEE
HORMEL FOODS INTERNATIONAL / SPAM® BRAND
BBDO GUERRERO Makati City THE PHILIPPINES FLARE MANILA Makati City / WYD PRODUCTIONS Makati City THE PHILIPPINES
Short List
ANNIVERSARY VIRAL VIDEO OF ARENA OF VALOR
TENCENT / ARENA OF VALO
DOTWELL Shenzhen CHINA DOTWELL Shenzhen CHINA
E03 Innovative Use of Social or Community
APPLE FOX: DRAGON BOAT FESTIVAL
HEINEKEN MALAYSIA / APPLE FOX
BONSEY JADEN Kuala Lumpur MALAYSIA BONSEY JADEN Kuala Lumpur MALAYSIA
A10 Not-for-profit / Charity / Government
APRIL FOOL’S (EVERY) DAY
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU ONE (BANGKOK) THAILAND DENTSU ONE (BANGKOK) THAILAND
G02 Spatial Tech
ART IMMERSION TECHNOLOGY
NIKKEI, INC. / PIERRE BONNARD ART EXHIBITION
NIKKEI INC. Tokyo JAPAN NIKKEI INC. Tokyo JAPAN
A01 Food / Drink
ASK NESTLE. CHILD NUTRITION, SIMPLIFIED.
NESTLÉ INDIA / ASK NESTLE - WEBSITE
DIGITAS Gurugram INDIA