|Product / Service||SIGNIA|
|Category||F01. Pharma: Disease Awareness & Understanding|
|Entrant||SIVANTOS Singapore, SINGAPORE|
|Idea Creation||MULLENLOWE SINGAPORE, SINGAPORE|
|Production||SONG ZU SINGAPORE, SINGAPORE|
|Shengjin Ang||MullenLowe Singapore||Executive Creative Director|
|Daniel Kee||MullenLowe Singapore||Executive Creative Director|
|Lovisa Silburn||MullenLowe London||Creative Director|
|Meryke Naude||MullenLowe Singapore||Creative Director|
|Farida Knott||MullenLowe London||Global Account Director|
|Hannah Jones-Walters||MullenLowe London||Group Account Director|
|Kevin Ngyuyen||MullenLowe Singapore||Producer|
|Adam Snyder||MullenLowe Singapore||Senior Editor|
|Ian Lew||Song Zu Singapore||Managing Director|
|Gerard Fitzgerald||Song Zu Singpaore||Creative Director / Composer|
|Damian Waddell||Song Zu Singpaore||Head Sound Designer|
|Sanjai Srivastava||MullenLowe Singapore||Global Business Director|
|Joe Faithfull||MullenLowe Singapore||Account Director|
|Hafiz Aliff Rahim||MullenLowe Singapore||Account Manager|
|Jessica Gabriel||MullenLowe MediaHub||Integrated Manager|
|Shruti Mishra||MullenLowe MediaHub||Associate Media Director|
|Igor Martins||UP Inspiring Motion||Art Director|
|Larissa Melo||UP Inspiring Motion||Illustrator|
|Thales Natan||UP Inspiring Motion||Motion Designer|
|Antonio Marcus||UP Inspiring Motion||Motion Designer|
|Stefane Kallar||UP Inspiring Motion||Executive Director|
|Melina Zanella||UP Inspiring Motion||Relationship Manager|
|Michelle Kaller||UP Inspiring Motion||Marketing & Partnerships|
|Elzemario Kaller||UP Inspiring Motion||Administrator|
All medical advertisements are submitted to the Health Sciences Authority of Singapore for approval. They will be evaluated for alignment to the requirements and appropriateness for advertising to the public. Advertisements must not claim, indicate or suggest whether directly or indirectly that the product will prevent, alleviate or cure deafness.
Regulations stated that advertisements should not in any way discourage the public from seeking the advice of a medical professional. The campaign provides a relevant yet simple solution to reach out to those with age-related hearing loss to realise and seek medical advice.
People with age-related hearing loss can hear sounds around 1500Hz but struggle to hear them around 3000 and 8000Hz. We took the readjusted frequencies of instruments and used them as music notes to create three well-known tunes in the radio ads. The melodies of our tunes were readjusted so at least half the notes fall beyond the 3000Hz range. For anyone who has hearing problems, notes will begin to disappear when they listen to the tune. At the end of the spot they are advised “If the music didn’t sound right, get your hearing checked”. Once they realize they have a hearing problem, they can consider using a hearing aid.
VO: Could you be missing out on some of life’s best moments without even realizing it? (We hear the tune for ‘Happy Birthday’ created from frequency moderated notes) VO: If the music didn’t sound right, it could mean you have hearing problems. Don’t miss out on life…get your hearing checked. Signia Hearing Aids. Life sounds brilliant.