Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

・1 in every 2 Japanese people have cancer, and Japan is the only developed country with an increasing number of cancer patients. ・1 in every 3 of these cancer sufferers are working-age adults and 1 in 5 are forced to leave their jobs after developing cancer.

Describe the target audience and why your work is relevant to them.

The main target audience was Itochu employees and their families, but it also appealed to other stakeholders such as shareholders, job-hunting graduates and society in general. It was well received in Japan as a fresh, forward-thinking support system that deals with cancer and was proactively implemented by the executive himself.

Cultural/Context information for the jury

・1 in every 2 Japanese people will develop cancer in their lifetime. ・Every year, one million people in the country are diagnosed with cancer of which one in three are working-age adults, and one in five leave their jobs after developing cancer.

Translation: Provide a full English translation of any text.

(Digital Proof - English translation) ---- Even if I get cancer, this is still my true home. Companies and their employees are currently navigating an era in which 1 in every 2 Japanese people will develop cancer. We may not be a real family, but still we believe our employees are exactly that. Family. That is why we are by their side through thick and thin, providing support and helping them overcome their hardships just like we would with our own family. “We’ll take care of you no matter what. Don’t worry about medical costs and future tuition fees, just focus on getting better”. Because we believe that the most important thing is to create a workplace where employees feel they can continue working while receiving treatment to battle cancer. Why? Because this is where you belong, your true home. People can reach their full potential when they find a place where they truly belong. And by supporting a fellow employee who has fallen ill, the other employees develop a stronger sense of solidarity. It all began when one of our employees lost their long battle with cancer. “For me, Itochu is the best company in Japan”, they said. We created the Support Measure for Balancing Cancer Care and Work so that we can live up to these words and make Itochu a truly rewarding workplace no matter what. If our employees do not find their job rewarding, we can’t make our customers happy, let alone create a happy society. That is the spirit behind the ITOCHU Health Charter. Our journey has only just begun. I am One with Infinite Missions ITOCHU Corporation ----