|Brand||VICTORIAN DEPARTMENT OF HEALTH AND HUMAN SERVICES|
|Product / Service||SAFESCRIPT|
|Category||F01. Pharma: Disease Awareness & Understanding|
|Entrant||DPR&CO Richmond, AUSTRALIA|
|Idea Creation||DPR&CO Richmond, AUSTRALIA|
|Production||FICTION FILM COMPANY Melbourne, AUSTRALIA|
|Production 2||PUFFIN POST Melbourne, AUSTRALIA|
|Production 3||BANG BANG STUDIOS Melbourne, AUSTRALIA|
|Richard Ralphsmith||DPR&Co||Executive Creative Director|
|Tassy Kontogiannis||DPR&Co||Art Director|
|Phil Huzzard||DPR&Co||Agency Principal|
|Leanne O'Connor||DPR&Co||Group Account Director|
|Mary-Ellen Vincent||Mevcorp||Head of Research|
|Carla Brugliera||DPR&Co||Account Manager|
|Jake Robb||Fiction Film Company||Director|
|Jackie Fish||Fiction Film Company||Producer|
|Matt Wood||Fiction Film||Director Of Photography|
|Marty Gilchrist||Puffin Post||Post Production|
|Martin Greer||Puffin Post||Grade|
|Louis Nikolovski||Puffin Post||CGI|
|Stephen Renfree||Bang Bang||Sound Producer|
Patients: Some essential prescription medications can also be dangerously addictive. The SafeScript system will help your doctor or pharmacist keep you safe. Healthcare professionals: SafeScript enables you to prescribe and dispense prescriptions more safely.
With this SafeScript commercial, we see three different people who are receiving relief from a giant capsule. They are resting on it, as though it is a pillow. VO: Prescription medicines are essential. They can provide relief after surgery. They can treat back pain, anxiety and sleep disorders. Then, in each “after” scene, we see the capsule again - only this time, it’s become menacing, dangerous – even deadly. It attaches itself to the three patients, latching on to them. They struggle to escape. VO: But some are dangerously addictive. Prescription medicines kill more Victorians than the road toll. That’s why the Victoria government is introducing SafeScript, a new system to help you stay on the safe side. to find out more search SafeScript. Authorised by the Victorian government, Melbourne. We end on the SafeScript logo and the line: Stay on the safe side.
The voice over mentions the “Road Toll”. This a well-known term to describe the number of Victorians killed in road accidents. It is used to provide context for the harm caused by prescription medicines: they “kill more Victorians than the road toll”. SafeScript is the name given to the Victorian Government's Real Time Prescription Monitoring Program. It enables doctors and pharmacists to view the patient’s prescription history so that they can prescribe and dispense prescriptions more safely.