Bronze Spike
CategoryB02. Non-profit / Foundation-led Education & Awareness
EntrantTRIAD Colombo, SRI LANKA
Idea Creation TRIAD Colombo, SRI LANKA
Media Placement TRIAD Colombo, SRI LANKA
Production TRIAD Colombo, SRI LANKA


Name Company Position
Ven. Hasalaka Kavi Himi N/A N/A
Ven. Pahiyangala Ananda Himi N/A N/A
Ven. Sangarakkitha Himi N/A N/A
Varuni Fernando Triad Jt. Managing Director
Ruchi Sharma N/A Executive Creative Advisor
Shehan Samarasinha Triad Director - Brands
Zeeshan Saligh Triad Art Director
Sajith Adikari Triad Account Manager
Chandana Gamini Triad Broadcast Manager
Pasan Liyanage Redfox Sound Engineer

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

There are no regulations regarding health & wellness communications that were relevant to Colombo Municipal Council's campaign.

Describe the target audience and why your work is relevant to them.

In Sri Lanka’s largest city Colombo over 50% live in slums occupying just 9% of the total land extent of the city. Such living conditions have given rise to the highest number of dengue mosquito breeding spots resulting in the highest number of dengue cases in all of Sri Lanka.

Write a short summary of what happens in the radio advert

Understanding that the problem could not be solved without the support of the very people that unknowingly bred the dengue mosquitos, we used a medium that was more effective than Word of Mouth, more captivating than TV, more listened to than Radio – Words of Monks Written, recited and recorded by monks belonging to the community worst affected by dengue fever, the spot is aired not just on radio but throughout the speakers in all temples and shrines situated throughout the slums. The spot aired daily alongside regular prayers which was recited early in the morning and late in the evening which happens to be the time the dengue mosquito is most active. Life Chant not only educates people about mosquito breeding spots but emotionally conveys the fact that in order to protect your loved ones you need to first protect your home and environment from dengue mosquito breeding.

Cultural/Context information for the jury

Sri Lanka is a deeply Buddhist nation accounting for over 75% of the population. There are over 13,000 Buddhist temples and shrines in a country that is only 65,525 Sq.Km meaning literally every Sri Lankan grows up to the sound of Buddhist prayers being recited every morning and evening. These daily prayers are prayers for protection which are regarded as highly as preventive medication. Furthermore, Life Chant is made stronger by understanding four strong principles: 1. People start and end their days listening to prayers for protection (these time belts have the highest listenership on radio) 2. Staying protected against dengue is as simple as protecting your surrounding from mosquito breeding spots (which are all man made) 3. The time these prayers of protection were recited were the times the dengue mosquito was most active (moment of truth) 4. Words of Monks is the most effective medium of communication

Script. Provide the full radio advert script in English.

Written, Recorded and Recited by Monks belonging to the community worst affected by Dengue fever: This you should know All you dear fathers And mothers, who have turned blood into milk Who love your children dearly Dengue is a menace. It will bring darkness to all, Leave everyone in tears. It will take lives – yours and your children’s too. To protect them all Remember to always Keep your home and your environment clean To stop dengue mosquito breeding. SFX : The clanging of a gong and the sound of the sithar all regarded as sounds that calm the psyche and put one in a mental state of serenity.