Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

With a campaign that talks about 'flu-ing' responsibly, we were not allowed by the GSK and local legal bodies to claim that Panadol Cold & Flu is the answer—hence, in the final work, the call to action to take Panadol doesn't take precedence.

Describe the target audience and why your work is relevant to them.

The target audience is aged 20-45: young everyday adults, working and living their lives up to the older working and social individuals.

Write a short summary of what happens in the film

Here you will find different situations, relevant locations, featuring different types of people feeling unwell at first. They then take out the pack of Panadol Cold & Flu and start doing the steps to Flu Responsibly against the music in the background.

Tell the jury about the creation of the original music, choice of music track or about the elements of sound design.

We created original music based on the universal inclination to a pop genre such as this. We explored many genres - and arrived at one that is globally considered appealing. With the kind of genre such as this, we found that a female singer was most fitting. We also wrote the lyrics and melody to be easily adapted to different languages and markets.