|Product / Service||X-RAY IMAGE INTERPRETATION SERVICE|
|Category||C02. Health Services & Facilities|
|Entrant||DR.LOUPE Tokyo, Daito City, JAPAN|
|Idea Creation||DENTSU DIGITAL INC. Tokyo, JAPAN|
|Production||GOOD FEELING Tokyo Chuou City, JAPAN|
|Daisuke Yonemura||Dentsu Digital||Creative Director|
|Yoshihiro Tateishi||Dentsu||Art Director|
|Takase Shunsuke||Good Feeling||Director|
|Natsumi Kato||Good Feeling||Director|
|Rin Kobayashi||Good Feeling||Producer|
|Shohei Koide||Dentsu||Account Manager|
Healthcare AD regulatory bodies forbidden the following. Comparative advertising. Extravagant advertising. Advertisements that violate public order and morals. Advertising before and after treatment that may be misidentified. Showing the effect of treatment. Image of medical device not owned by the facility. Word-of-mouth communication.
Our target is Doctors and Patients. “Dr.Loupe” is an internet diagnostic imaging service company which provides medical image diagnosis quickly and accurately, regardless of location and size of the hospital or screening facility. So doctors can easily use Dr.Loupe. Patients also can detect their cancer early.
we wanted to convey the “crucialness of early interpretation”, through the very sympathetic theme of “early cancer detection”. In order to convey the uncomfortable theme of cancer in a gentle, heartful and profound way, we created a tone and manner like a children’s “digital picture book” using only simple Japanese “hiragana” characters. Lung cancer. Esophageal cancer. Breast cancer. Stomach cancer. Colorectal cancer. We created five short stories for each of these cancer themes.
Japan today is facing a serious problem of doctor shortage. This shortage is particularly severe amongst radiologists with only 5,000 specialists. “Dr.Loupe” is an internet diagnostic imaging service company which provides medical image diagnosis quickly and accurately, regardless of location and size of the hospital or screening facility. Our aim is to get medical facilities and screening facilities that do not yet know us to learn about our services.