| Title | SOUNDWAVE - JAIL |
| Brand | JOHNSON & JOHNSON |
| Product / Service | BACTIDOL |
| Category | A01. OTC Medicines |
| Entrant | WUNDERMAN THOMPSON Makati City, THE PHILIPPINES |
| Idea Creation | J. WALTER THOMPSON PHILIPPINES Makati City, THE PHILIPPINES |
| Production | WUNDERMAN THOMPSON Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Golda Roldan | Wunderman Thompson Philippines | Manging Director |
| Dave Ferrer | Wunderman Thompson Philippines | Chief Creative Officer |
| Brandie Tan | Wunderman Thompson Philippines | Executive Creative Director |
| Lorenzo Cruz | Wunderman Thompson Philippines | Creative Director |
| Boyet Custodio | Wunderman Thompson Philippines | Associate Creative Director |
| Tim Villela | Wunderman Thompson Philippines | Associate Creative Director |
| Pam Garcia | Wunderman Thompson | Executive Strategic Planning Director |
| Kathy Tambunting | Wunderman Thompson Philippines | Client Service Director |
| Marvin Osorio | Wunderman Thompson Philippines | Group Account Director |
| Pat Cui | Wunderman Thompson Philippines | Senior Account Manager |
| Carol PeBenito | Wunderman Thompson Philippines | Agency Producer |
| Gina Samala | Wunderman Thompson Philippines | Agency Producer |
| Michael Gonzales | Wunderman Thompson Philippines | Digital Imager |
| Ferdinand Ortiz | Wunderman Thompson Philippines | Digital Imager |
| Christopher Cristobal | Wunderman Thompson Philippines | Digital Imager |
GENERIC NAME shall appear prominently larger than the Brand Name, with prominence being clearly & distinctly readable by normal vision as may be determined by common visual sense. The GENERIC NAME should also be prominent over the other information on the same lay-out where the GENERIC & Brand Name appear.
The work dramatizes how young professionals who use their voice for others can keep their voice strong and sore throat-free with Bactidol.
“Sagot Kita” is a Filipino colloquial expression that means “I got you.” Its keyword “sagot” translates to “answer.” The phrase can mean two ways: how Bactidol users can answer others through their strong voice, and also how Bactidol has their back by giving sore throat relief.