|Product / Service||NOVUHAIR|
|Category||A02. OTC Applications|
|Entrant||GIGIL Taguig, THE PHILIPPINES|
|Idea Creation||GIGIL Taguig, THE PHILIPPINES|
|Badong Abesamis||GIGIL||Chief Creative Officer|
|Herbert Hernandez||GIGIL||Chief Creative Officer|
|Micco Balana||GIGIL||Account Executive|
|Sasa Abella||Freelance||Agency Producer|
|Philip Jarilla||HIT Productions||Sound Engineer|
For over-the-counter medicine and applications in the Philippines, there are no restrictions in their marketing communications.
The material targets males 30 to 60 years of age from the AB urban socio-economic classes who are experiencing hair loss.
It is midnight in the city, and a man feels someone's following him.
Men suffering from hair loss are conscious about it. If they had it their way, they'd stop people from standing behind them, as they may notice their bald spot. Thus, it is a regular reflex for these men to check if there are people behind them, so the men can step aside if there are, and stand elsewhere where they don't feel exposed: the place where there are none.
SFX: BUZZ OF CITY AT NIGHT. SFX: FOOTSTEPS. MAN: I feel like there's always someone behind my back. I turn...but there's no one there. I walk faster, I swear he's trailing me...I look back. Nobody. I run, faster than I ever have in my life because i feel it he's there believe me he's there I look back. No one. WOMAN: Maybe you're just conscious there's someone behind you who can see your bald spot. Get Novuhair. Nature's answer to hair loss. With 19 natural ingredients, you've got nothing to lose.