Title | ONE MINDFUL MIND |
Brand | NEUROGEN |
Product / Service | NER |
Category | B01. Brand-led Education & Awareness |
Entrant | TBWA\INDIA Mumbai, INDIA |
Idea Creation | TBWA\INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Parixit Bhattacharya | TBWA India | Chief Creative Officer |
Geet Rathi | TBWA India | Design Director |
Parixit Bhattacharya | TBWA India | Creative Director |
Geet Rathi | TBWA India | Creative Director |
Sagar Jadhav | TBWA India | Creative Director |
Rajlaxmi Jain | TBWA India | Art Director |
Rajlaxmi Jain | TBWA India | Copywriter |
Ahana Chaudhuri | Tbwa India | Copywriter |
Anurag Kumar | TBWA India | Copywriter |
Rajlaxmi Jain | TBWA India | Designer |
Geet Rathi | TBWA India | Designer |
Vidhi Shah | TBWA India | Art Director |
Dev Gujar | TBWA India | Visualiser |
Panini Panwar | TBWA India | Visualiser |
Brinda Singala | TBWA India | Art Director |
Kashif Menon | Mothership Productions | Director |
Abhijit Dube | TBWA India | Account Director |
Jaywant Sawant | TBWA India | Studio Designer |
Raghu Pasuneri | Superlekha Printers | Print Head |
Aakash Dalwadi | TBWA India | Copywriter |
No restrictions
Child counsellors, child patients and their parents. Despite having one of the highest suicide rates globally, There is a need for positive psychology in the face of this epidemic of anxiety. OMM starts a creative discussion on mental health, aiming to transform the way mental health is looked at.
Indian schools do not have a mandatory mental health curriculum in place. Class sizes are large and the teacher student ratio of 1:60 does not permit adequate individual attention towards each child. There are less than 10000 therapists to cater to 1.3 billion people. Indian students have to face a lot of competition for a limited number of seats in colleges owing to the huge labour pool present in the country. The constant pressure to perform right from a young age keeps building up, in the absence of regular, healthy discussions on the same. The problems of childhood later extend to adulthood in the form of mental illnesses. Even though, the course of openly talking about mental health issues is a tough one, enabling students to take care of their own well-being can certainly help in combating these issues while also creating a positive platform for discourse in future.