Bronze Spike

Demo Film

Digital Proof JPG

Presentation Image

Product / ServiceNER
CategoryB01. Brand-led Education & Awareness
Idea Creation TBWA\INDIA Mumbai, INDIA


Name Company Position
Parixit Bhattacharya TBWA India Chief Creative Officer
Geet Rathi TBWA India Design Director
Parixit Bhattacharya TBWA India Creative Director
Geet Rathi TBWA India Creative Director
Sagar Jadhav TBWA India Creative Director
Rajlaxmi Jain TBWA India Art Director
Rajlaxmi Jain TBWA India Copywriter
Ahana Chaudhuri Tbwa India Copywriter
Anurag Kumar TBWA India Copywriter
Rajlaxmi Jain TBWA India Designer
Geet Rathi TBWA India Designer
Vidhi Shah TBWA India Art Director
Dev Gujar TBWA India Visualiser
Panini Panwar TBWA India Visualiser
Brinda Singala TBWA India Art Director
Kashif Menon Mothership Productions Director
Abhijit Dube TBWA India Account Director
Jaywant Sawant TBWA India Studio Designer
Raghu Pasuneri Superlekha Printers Print Head
Aakash Dalwadi TBWA India Copywriter

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

No restrictions

Describe the target audience and why your work is relevant to them.

Child counsellors, child patients and their parents. Despite having one of the highest suicide rates globally, There is a need for positive psychology in the face of this epidemic of anxiety. OMM starts a creative discussion on mental health, aiming to transform the way mental health is looked at.

Cultural/Context information for the jury

Indian schools do not have a mandatory mental health curriculum in place. Class sizes are large and the teacher student ratio of 1:60 does not permit adequate individual attention towards each child. There are less than 10000 therapists to cater to 1.3 billion people. Indian students have to face a lot of competition for a limited number of seats in colleges owing to the huge labour pool present in the country. The constant pressure to perform right from a young age keeps building up, in the absence of regular, healthy discussions on the same. The problems of childhood later extend to adulthood in the form of mental illnesses. Even though, the course of openly talking about mental health issues is a tough one, enabling students to take care of their own well-being can certainly help in combating these issues while also creating a positive platform for discourse in future.


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