CategoryE02. Healthcare Professional
Idea Creation McCANN HEALTH Tokyo, JAPAN
Production McCANN HEALTH Tokyo, JAPAN
Production 2 STUDIO PLACEBO Tokyo, JAPAN
Production 3 STUDIO COMET Tokyo, JAPAN


Name Company Position
Shunsuke Kakinami McCann Health Japan Executive Creative Director
Jun Oizumi McCann Health Japan Creative Director
Yasunori Shimizu McCann Health Japan Art Director
Kenichi Yoshino McCann Health Japan Executive Producer
Daisuke Ishiguro McCann Health Japan Senior Creative Producer
Ryu Hishinuma Craft Worldwide Japan Producer
Haruhisa Ozawa McCann Health Japan Genaral Manager
Naoko Kusakabe McCann Health Japan Senior Account Manager
Shunsuke Yamanaka McCann Health Japan Senior Account Executive
Yuki Okuyama McCann Health Japan Interpreter/Translator, Manager
Chiaki Kobayashi McCann Health Japan Interpreter/Translator
Miyuki Araki McCann Health Japan Interpreter/Translator
Yuki Ohmori McCann Health Japan Senior Planner, Science Communication
Chie Minato McCann Health Japan Associate Project Control Manager
Masaji Kawamura Dish Music Producer
Tsuyoshi Nishikori Character Animation Studio Producer
Kazumi Nonaka Freelance Director
Shoichi Ogane Studio COMET Animation Producer
Yuka Watanabe Studio Placebo Planner/Characgter Design
Seiki Tamura Freelance Art Director
Izumi Sakamoto Freelance Color Design
Fumio Sakamoto Freelance Sound Designer

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

The Japanese regulations prohibit any expressions that may directly guarantee efficacy of products.

Describe the target audience and why your work is relevant to them.

The target audience is lung cancer specialists who believe that they are tackling challenges to support the 24 hours of the patients as a team. This animation reminds doctors that Eli Lilly has a role to play in the team, with the same passion.

Write a short summary of what happens in the film

Lung cancer attacks a woman’s calm daily life unexpectedly. From the moment of diagnosis, the patient shuts her heart and tears in despair. However, her doctor, her care team, her family and Eli Lilly are with her. They are the team for her to live forward with the disease. Her grandchild learns what he can do for her, her daughter cooks a box lunch for the patient, and her doctors study the treatment day and night. She gradually becomes aware of the strong bond with them. And the bond finally brings the patient to regain the strength of living with hope, from despair of lung cancer toward the positive treatment. The team wants patients to live their own lives even when they have lung cancer. The lyrics of animation speak for the common feelings of all people who support lung cancer patients, just like 'Anthem' with the same passion.

Cultural/Context information for the jury

The zinnia flower, which holds a meaning of “bonds” in the Japanese floral language, appears in all scenes as Lilly’s passion for patients.

Provide the full film script in English.

You reminded yourself quietly that there is no night without dawning. In darkness, you stood by the beacon with looking at deepest water. Through the pain and the sorrow, you have almost lost heart. But, you were not alone. You live here, strong. The sun rises over the horizon, shining a light on the day you live. To stand up for your today. To stand up for your tomorrows. The sun rises again and brings you a new day. Following the light of hope together. You live today and tomorrows. To the fullest. (*Final line) We are singing the same song toward patients