|Product / Service||ONCOLOGY TREATMENT|
|Category||E02. Healthcare Professional|
|Entrant||McCANN HEALTH Tokyo, JAPAN|
|Idea Creation||McCANN HEALTH Tokyo, JAPAN|
|Production||McCANN HEALTH Tokyo, JAPAN|
|Production 2||STUDIO PLACEBO Tokyo, JAPAN|
|Production 3||STUDIO COMET Tokyo, JAPAN|
|Shunsuke Kakinami||McCann Health Japan||Executive Creative Director|
|Jun Oizumi||McCann Health Japan||Creative Director|
|Yasunori Shimizu||McCann Health Japan||Art Director|
|Kenichi Yoshino||McCann Health Japan||Executive Producer|
|Daisuke Ishiguro||McCann Health Japan||Senior Creative Producer|
|Ryu Hishinuma||Craft Worldwide Japan||Producer|
|Haruhisa Ozawa||McCann Health Japan||Genaral Manager|
|Naoko Kusakabe||McCann Health Japan||Senior Account Manager|
|Shunsuke Yamanaka||McCann Health Japan||Senior Account Executive|
|Yuki Okuyama||McCann Health Japan||Interpreter/Translator, Manager|
|Chiaki Kobayashi||McCann Health Japan||Interpreter/Translator|
|Miyuki Araki||McCann Health Japan||Interpreter/Translator|
|Yuki Ohmori||McCann Health Japan||Senior Planner, Science Communication|
|Chie Minato||McCann Health Japan||Associate Project Control Manager|
|Masaji Kawamura||Dish||Music Producer|
|Tsuyoshi Nishikori||Character Animation Studio||Producer|
|Shoichi Ogane||Studio COMET||Animation Producer|
|Yuka Watanabe||Studio Placebo||Planner/Characgter Design|
|Seiki Tamura||Freelance||Art Director|
|Izumi Sakamoto||Freelance||Color Design|
|Fumio Sakamoto||Freelance||Sound Designer|
The Japanese regulations prohibit any expressions that may guarantee efficacy of products.
The target audience is lung cancer specialists who believe that they are tackling challenges to support the 24 hours of the patients as a team. This animation reminds doctors that Lilly has a role to play in the team, with the same passion.
Lung cancer attacks a woman’s calm daily life unexpectedly. From the moment of diagnosis, the patient shuts her heart and tears in despair. However, her doctor, her care team, her family and Eli Lilly are with her. They are the team for her to live forward with the disease. Her grandchild learns what he can do for her, her daughter cooks a box lunch for the patient, and her doctors study the treatment day and night. She gradually becomes aware of the strong bond with them. And the bond finally brings the patient to regain the strength of living with hope, from despair of lung cancer toward the positive treatment. The team wants patients to live their own lives even when they have lung cancer. The lyrics of animation speak for the common feelings of all people who support lung cancer patients, just like 'Anthem' with the same passion.
The story is unfolded along with the lyrics of the Japanese famous song “RURIIRO NO CHIKYU (True Colored Earth)”. The theme of the lyrics is ‘Resolution for hope’ which has encouraged a number of Japanese people for a long time. This animation transforms the famous song into a new token of common passion for patients among doctors and Eli Lilly in the lung cancer treatment. And the zinnia flower, which holds a meaning of “bonds” in the Japanese floral language, appears in all scenes as Lilly’s passion for patients.