|Product / Service||MENTAL HEALTH|
|Category||C01. Corporate Image & Communication|
|Entrant||BBDO CHINA Shanghai, CHINA|
|Idea Creation||BBDO CHINA Shanghai, CHINA|
|Wai Foong Leong||BBDO China||Chairman and Chief Creaive Offcier, Greater China|
|Aricio Fortes||BBDO China||Chief Creative Officer|
|Kelvin Leong||BBDO China||Executive Creative Director|
|Mukund Olety||BBDO China||Group Creative Director|
|Jian Zhong Tam||BBDO China||Creative Director|
|Tom Mangione||BBDO China||Creative Director|
|Jori Liu||BBDO China||Art Director|
|Eric Xu||BBDO China||Art Director|
|Naokao Liu||BBDO China||Art Director|
In China, over 100 million workers suffer from various mental illnesses. Around 16 million are believed to be severely affected by their condition. It was critical for CEO Roundtable to do this campaign targeting big Chinese corporations, to promote practices that can spot hidden signs of mental health issues.
China is an all-seeing state. It has the largest and most sophisticated camera surveillance systems. Cameras with artificial intelligence are in widespread use. They can read faces, estimate age, ethnicity and gender. They can match your face with your car license plate. It can match you with your relatives or the people you are in touch with. Same goes for companies. Many companies use data to track how many times employees pause or take breaks during work. They also know everything workers do while in the company, they record their internet usage, calendars, time allocation per project, etc. In spite of access to all this huge data, companies still know nothing about their employees’ mental health. It’s estimated that China has 100 million workers with mental health issues.