Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

Being a public broadcasting, NHK Educational TV is prohibited by law from airing commercials.

Describe the target audience and why your work is relevant to them.

Our target was children between 4 and 9 years old. Especially those who are not good at science as a subject.

Write a short summary of what happens in the film

We created a fictional company called "ORGAN" as an advertiser of these TV commercials, where each organ was advertised as if it is products of "ORGAN" company. These organ commercials were broadcast during the science educational TV programme for kids. In this film, the moment young businessman finishes his meal, he jumps into a swimming pool. Seeing the hero cut, we realise he tried to consume his fat even though he just finished his meal right now.

Cultural/Context information for the jury

While the Japanese educational level is quite high in the world, there are many elementary school students who are not good at science. Moreover, statistics show they have less interest especially in the “human body”. This decline in students' positive attitude toward science is one of the big social issues in Japan and our government has been tackling the problem.