|Title||BE A MAN OF MORE WORDS|
|Brand||THE MOVEMBER FOUNDATION|
|Product / Service||SUICIDE PR|
|Category||B02. Non-profit / Foundation-led Education & Awareness|
|Entrant||CUMMINS & PARTNERS Melbourne, AUSTRALIA|
|Idea Creation||CUMMINS & PARTNERS Melbourne, AUSTRALIA|
|Production||GOODOIL FILMS Melbourne, AUSTRALIA|
|Adam Slater||Cummins&Partners||Associate Creative Director|
|Cam McMillan||Cummins&Partners||Senior Art Director|
|Lauren Fry||Cummins&Partners||Account Manager|
|Juno Forster||Cummins&Partners||Account Manager|
|Curtis Hill||Goodoil Films||Director|
|Simon Thomas||Goodoil Films||Executive Producer|
|Catherine Warner||Goodoil Films||Producer|
|Joel Betts||Goodoil Films||DOP|
|Leila Gaabi||The Editors||Editor|
|Matt Edwards||The Editors||Post Production|
|Bethany Ryan||Goodoil Films||Production Designer|
|Dylan Stephens||Goodoil Films||Sound|
|Ben Talbolt-Dunn||Goodoil Films||Music|
Suicide prevention advertising in Australia most abide by a code of conduct, which includes not showing means of suicide or being overly graphic in depictions of suicidal thoughts or behaviour.
This work is relevant to men suffering from the early stages of mental illness, or those who might know someone who is struggling.
We open on Mark, a happy-go-lucky man who's sitting around a table with his work friends. A voiceover begins, explaining that Mark is a 'man of few words'. We then see a series of examples of his behaviour, including Mark sending a single "k" as a reply to a text message, muttering a one word speech at a trophy presentation night, and singing an instrumental song at Karaoke. Eventually, Mark disappears mid-conversation, with his friends simply passing it off as another example of his introverted behaviour. However in the next scene, we see Mark alone, looking distressed. At this moment, we realise that the voice that has been narrating the story is actually Marks voice. He speaks directly to camera, pleading for men like him to open up, and become men of more words. In the final scene, we see Mark having a conversation with his friends in a garage.
VO: We all know a man of few words A man who…wasn’t exactly gifted the gab. With him, it’s always a one-sided conversation. He was once told that a picture says a thousands words Which is why he never posts them Invite him for a quiet one, and you’ll get exactly that. And when asked to say a few words…he takes it literally. He’s the type of man who’d sing an instrumental at karaoke. He’s often described as a...good listener. But he’s never been famous for his goodbyes. But even a man of the fewest words… Knows that when times are tough, a few words just aren’t enough. So if you feel like things just aren't quite right... Be a man of more words. Tell someone. SUPER: Be a man of more words Because talking saves lives SUPER: Talking saves lives.