BE A MAN OF MORE WORDS

TitleBE A MAN OF MORE WORDS
BrandTHE MOVEMBER FOUNDATION
Product / ServiceSUICIDE PR
CategoryB02. Non-profit / Foundation-led Education & Awareness
EntrantCUMMINS & PARTNERS Melbourne, AUSTRALIA
Idea Creation CUMMINS & PARTNERS Melbourne, AUSTRALIA
Production GOODOIL FILMS Melbourne, AUSTRALIA

Credits

Name Company Position
Adam Slater Cummins&Partners Associate Creative Director
Cam McMillan Cummins&Partners Senior Art Director
Chris Ellis Cummins&Partners Creative
Liam Jenkins Cummins&Partners Creative
Carol Sinclair Cummins&Partners Producer
James Bennett Cummins&Partners Planner
Lauren Fry Cummins&Partners Account Manager
Juno Forster Cummins&Partners Account Manager
Curtis Hill Goodoil Films Director
Simon Thomas Goodoil Films Executive Producer
Catherine Warner Goodoil Films Producer
Joel Betts Goodoil Films DOP
Leila Gaabi The Editors Editor
Matt Edwards The Editors Post Production
Bethany Ryan Goodoil Films Production Designer
Dylan Stephens Goodoil Films Sound
Ben Talbolt-Dunn Goodoil Films Music

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

Suicide prevention advertising in Australia most abide by a code of conduct, which includes not showing means of suicide or being overly graphic in depictions of suicidal thoughts or behaviour.

Describe the target audience and why your work is relevant to them.

This work is relevant to men suffering from the early stages of mental illness, or those who might know someone who is struggling.

Write a short summary of what happens in the film

We open on Mark, a happy-go-lucky man who's sitting around a table with his work friends. A voiceover begins, explaining that Mark is a 'man of few words'. We then see a series of examples of his behaviour, including Mark sending a single "k" as a reply to a text message, muttering a one word speech at a trophy presentation night, and singing an instrumental song at Karaoke. Eventually, Mark disappears mid-conversation, with his friends simply passing it off as another example of his introverted behaviour. However in the next scene, we see Mark alone, looking distressed. At this moment, we realise that the voice that has been narrating the story is actually Marks voice. He speaks directly to camera, pleading for men like him to open up, and become men of more words. In the final scene, we see Mark having a conversation with his friends in a garage.

Provide the full film script in English.

VO: We all know a man of few words A man who…wasn’t exactly gifted the gab. With him, it’s always a one-sided conversation. He was once told that a picture says a thousands words Which is why he never posts them Invite him for a quiet one, and you’ll get exactly that. And when asked to say a few words…he takes it literally. He’s the type of man who’d sing an instrumental at karaoke. He’s often described as a...good listener. But he’s never been famous for his goodbyes. But even a man of the fewest words… Knows that when times are tough, a few words just aren’t enough. So if you feel like things just aren't quite right... Be a man of more words. Tell someone. SUPER: Be a man of more words Because talking saves lives SUPER: Talking saves lives.