SAFESCRIPT

TitleSAFESCRIPT
BrandVICTORIAN DEPARTMENT OF HEALTH AND HUMAN SERVICES
Product / ServiceSAFESCRIPT
CategoryF01. Pharma: Disease Awareness & Understanding
EntrantDPR&CO Richmond, AUSTRALIA
Idea Creation DPR&CO Richmond, AUSTRALIA
Production FICTION FILM COMPANY Melbourne, AUSTRALIA
Production 2 PUFFIN POST Melbourne, AUSTRALIA
Production 3 BANG BANG STUDIOS Melbourne, AUSTRALIA

Credits

Name Company Position
Richard Ralphsmith DPR&Co Executive Creative Director
Tassy Kontogiannis DPR&Co Art Director
Blair Panozza N/A N/A
Phil Huzzard DPR&Co Agency Principal
Leanne O'Connor DPR&Co Group Account Director
Mary-Ellen Vincent Mevcorp Head of Research
Carla Brugliera DPR&Co Account Manager
Jake Robb Fiction Film Company Director
Jackie Fish Fiction Film Company Producer
Matt Wood Fiction Film Director Of Photography
Nick Pledge N/A N/A
Marty Gilchrist Puffin Post Post Production
Martin Greer Puffin Post Grade
Louis Nikolovski Puffin Post CGI
Stephen Renfree Bang Bang Sound Producer

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

Nil relevant.

Describe the target audience and why your work is relevant to them.

Patients: Some essential prescription medications can also be dangerously addictive. The SafeScript system will help your doctor or pharmacist keep you safe. Healthcare professionals: SafeScript enables you to prescribe and dispense prescriptions more safely.

Write a short summary of what happens in the film

With this SafeScript commercial, we see three different people who are receiving relief from a giant capsule. They are resting on it, as though it is a pillow. VO: Prescription medicines are essential. They can provide relief after surgery. They can treat back pain, anxiety and sleep disorders. Then, in each “after” scene, we see the capsule again - only this time, it’s become menacing, dangerous – even deadly. It attaches itself to the three patients, latching on to them. They struggle to escape. VO: But some are dangerously addictive. Prescription medicines kill more Victorians than the road toll. That’s why the Victoria government is introducing SafeScript, a new system to help you stay on the safe side. to find out more search SafeScript. Authorised by the Victorian government, Melbourne. We end on the SafeScript logo and the line: Stay on the safe side.

Cultural/Context information for the jury

The voice over mentions the “Road Toll”. This a well-known term to describe the number of Victorians killed in road accidents. It is used to provide context for the harm caused by prescription medicines: they “kill more Victorians than the road toll”. SafeScript is the name given to the Victorian Government's Real Time Prescription Monitoring Program. It enables doctors and pharmacists to view the patient’s prescription history so that they can prescribe and dispense prescriptions more safely.

Links

Video URL