Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

Nil relevant.

Describe the target audience and why your work is relevant to them.

Patients: Some essential prescription medications can also be dangerously addictive. The SafeScript system will help your doctor or pharmacist keep you safe. Healthcare professionals: SafeScript enables you to prescribe and dispense prescriptions more safely.

Write a short summary of what happens in the film

With this SafeScript commercial, we see three different people who are receiving relief from a giant capsule. They are resting on it, as though it is a pillow. VO: Prescription medicines are essential. They can provide relief after surgery. They can treat back pain, anxiety and sleep disorders. Then, in each “after” scene, we see the capsule again - only this time, it’s become menacing, dangerous – even deadly. It attaches itself to the three patients, latching on to them. They struggle to escape. VO: But some are dangerously addictive. Prescription medicines kill more Victorians than the road toll. That’s why the Victoria government is introducing SafeScript, a new system to help you stay on the safe side. to find out more search SafeScript. Authorised by the Victorian government, Melbourne. We end on the SafeScript logo and the line: Stay on the safe side.

Cultural/Context information for the jury

The voice over mentions the “Road Toll”. This a well-known term to describe the number of Victorians killed in road accidents. It is used to provide context for the harm caused by prescription medicines: they “kill more Victorians than the road toll”. SafeScript is the name given to the Victorian Government's Real Time Prescription Monitoring Program. It enables doctors and pharmacists to view the patient’s prescription history so that they can prescribe and dispense prescriptions more safely.