Title | EVERY DOG HAS ITS AD |
Brand | PUPPO |
Product / Service | PUPPO |
Category | D01. Animal Health |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Media Placement | MEDIACOM New York, USA |
Media Placement 2 | MILKMONEY California, USA |
Production | BBDO NEW YORK, USA |
Additional Company | PUPPO Portland, USA |
Additional Company 2 | SOCIALFLY New York, USA |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso BBDO | Creative Chairman |
Levi Slavin | Colenso BBDO | Chief Creative Officer |
Kim Ragan | Colenso BBDO | Creative Director |
Mike Davison | Colenso BBDO | Creative Director |
Lauren Southon | Colenso BBDO | Copywriter |
Gina Morgan | Colenso BBDO | Art Director |
Eliza Romanos | Colenso BBDO | Copywriter |
Josh Hart-Vrijkotte | Colenso BBDO | Designer |
Hamish Steptoe | Colenso BBDO | Designer |
Reks Kok | Colenso BBDO | Retoucher |
Ahmad Salim | Colenso BBDO | Group Business Director |
Nico Ainsworth | Colenso BBDO | Senior Business Director |
Arameh Bozorgi | Colenso BBDO | Account Manager |
James Baker | Colenso BBDO | Account Executive |
Emma Tait | Colenso BBDO | Digital & Data Strategist |
Joe Carter | Colenso BBDO | Communications Director |
Hamish Mortland | Colenso BBDO | Senior Content Producer |
Leonid Sudakov | Puppo | Kinship President |
Winson Wong | Puppo | Head of Kinship |
Adelyn Zhou | Puppo | Head of Marketing Puppo |
Steve Simitzis | Puppo | Head of Product |
Matt Barnes | Colenso BBDO | Head of Digital |
Tennille Barnes | Colenso BBDO | Head of Digital Production |
Kate Clark | Colenso BBDO | Digital Producer |
Elle Kiddie | Colenso BBDO | Digital Producer |
Casey Chan | Colenso BBDO | Digital Banner Designer |
David Arcus | Colenso BBDO | Creative Technologist |
Chris Riding | Colenso BBDO | Digital Developer |
There are no restrictions or regulations regarding this specific healthcare communications in our country.
We deployed posters and digital OOH that targeted owners by zip codes. This allowed for a one-on-one conversation with dog owners, driving them to start a shopping experience tailored to their dog via a unique QR code from their poster or click through from their digital display.
Dog food products are generally categorised by size, either made for small, medium or large breeds, but this isn’t necessarily what’s best for them and may not be answering any health concerns. Puppo, a New York-based pet nutrition company, caters to every dogs’ uniqueness by personalising nutrition plans for each dog’s individual health requirements. In order to raise awareness of the unique functional product benefits that Puppo provides, we wanted to tell a unique story to dog owners who were already buying quality nutritional food and who had an instinctive feeling of responsibility towards their dog’s health. We aimed to increase the share of voice in an incredibly competitive market by demonstrating that each dog requires a unique dietary plan, and in turn, direct owners to sign up for a Puppo subscription nutrition plan for their dog.
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