Title Brand Product / Service Medium Entrant Company Location Award
A01 OTC Medicines
STREET
GLAXOSMITHKLINE
PANADOL COLD & FLU
Film Craft: Use of Music / Sound Design GSK CONSUMER HEALTHCARE Nyon SWITZERLAND
SOUNDWAVE - JAIL
JOHNSON & JOHNSON
BACTIDOL
Outdoor WUNDERMAN THOMPSON Makati City THE PHILIPPINES
SANGOBION SYMPTOM PATROL
P&G HEALTH
SANGOBION IRON+
Digital ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES
FLU RESPONSIBLY: BLOCK, WASH, POP
GLAXOSMITHKLINE
PANADOL COLD & FLU
Branded Content & Entertainment: Digital & Social GSK CONSUMER HEALTHCARE Nyon SWITZERLAND
CHILDREN'S PANADOL - FIRST TIMERS
GSK
CHILDREN'S PANADOL
Use of Technology PHD Sydney AUSTRALIA
BAKAMOL P.O.D
BAKAMOL
BAKAMOL PARACETAMOL
Product Innovation BBDO BANGKOK THAILAND
Short List
A02 OTC Applications
POPCORN
PEPSODENT
PEPSODENT TOOTHPASTE
Outdoor MULLENLOWE SINGAPORE SINGAPORE
PET
AMWAY
GLISTER MINT REFRESHER SPRAY
Outdoor UNITED ADVERTISING Taipei TAIPEI
ONE IN A MILLION
P&G VICKS
VICKS INDIA
Branded Content & Entertainment: Film, TV and Online Film Content PUBLICIS SINGAPORE SINGAPORE
ONE IN A MILLION
P&G VICKS
VICKS INDIA
Film: Cinema, TV and Digital Film Content PUBLICIS SINGAPORE SINGAPORE
LOOK BACK
ADP PHARMA
NOVUHAIR
Radio & Audio GIGIL Taguig THE PHILIPPINES
LOLLIPOP
PEPSODENT
PEPSODENT TOOTHPASTE
Outdoor MULLENLOWE SINGAPORE SINGAPORE
HOLD ON
ADP PHARMA
NOVUHAIR
Film: Cinema, TV and Digital Film Content GIGIL Taguig THE PHILIPPINES
GIRLFRIEND
AMWAY
GLISTER MINT REFRESHER SPRAY
Outdoor UNITED ADVERTISING Taipei TAIPEI
COLLEAGUE
AMWAY
GLISTER MINT REFRESHER SPRAY
Outdoor UNITED ADVERTISING Taipei TAIPEI
BUBBLEGUM
PEPSODENT
PEPSODENT TOOTHPASTE
Outdoor MULLENLOWE SINGAPORE SINGAPORE
#IDIDNTKNOW
SC JOHNSON
ALL OUT
Direct BBDO INDIA Gurgaon INDIA
#IDIDNTKNOW
SC JOHNSON
ALL OUT
Integrated BBDO INDIA Gurgaon INDIA
#IDIDNTKNOW
SC JOHNSON
ALL OUT
Film Craft: Script BBDO INDIA Gurgaon INDIA
#IDIDNTKNOW
SC JOHNSON
ALL OUT
Film: Cinema, TV and Digital Film Content BBDO INDIA Gurgaon INDIA
A03 OTC Products/Devices
SAGAMI ECSTA-SCENES
UNISELL GROUP
SAGAMI
Digital ASPAC CREATIVE COMMUNICATIONS Makati City THE PHILIPPINES
A04 Nutraceuticals
999 WARM-HEARTED LEGGINGS
SAN JIU MEDICINE TRADE CO., LTD
999 GANMAOLING KELI
Branded Content & Entertainment: Digital & Social SERVICEPLAN CHINA Beijing CHINA

Gold Spike

A05 Health & Wellness Tech
WHO SPRINKLED SALT ON MY CAKE?
EISAI KOREA
NOT APPLICABLE
Branded Content & Entertainment: Live Experience WEBER SHANDWICK Seoul SOUTH KOREA
Bronze
WELCOME CHECKER
NPO CALORE
APPLICATION
Use of Technology DENTSU DIGITAL INC. Tokyo JAPAN
SUGU-KINEN PROJECT
PFIZER JAPAN INC
CHAMPIX
Digital Craft: User Experience (UX) DENTSU ISOBAR Tokyo JAPAN
SILENT WHISTLE
SAMSUNG
SAMSUNG CSR – SILENT WHISTLE
Digital LEO BURNETT SYDNEY AUSTRALIA
SEE PAST THE SCREEN
PLANO
PLANO APP
Integrated INITIATIVE Singapore SINGAPORE
MUSIC LESSONS USING SOUNDLESS BEATS
DENTSU INC.
PALM BEAT
Branded Content & Entertainment: Live Experience DENTSU INC. Tokyo JAPAN
INVISIBLE CIGARETTE
ACTION ON SMOKING AND HEALTH FOUNDATION THAILAND
THIRD-HAND SMOKE
Brand Experience & Activation SPICY H Bangkok THAILAND
FATAL RECOGNITION
THE HONG KONG STROKE ASSOCIATION
THE HONG KONG STROKE ASSOCIATION
Mobile CHEIL WORLDWIDE HONG KONG HONG KONG SAR
FACE 2 FACE
GENESIS SCHOOL FOR SPECIAL EDUCATION
FACE 2 FACE LEARNING MOBILE APPLICATION
Mobile GENESIS SCHOOL FOR SPECIAL EDUCATION Singapore SINGAPORE
FACE 2 FACE
GENESIS SCHOOL FOR SPECIAL EDUCATION
FACE 2 FACE LEARNING MOBILE APPLICATION
Direct GENESIS SCHOOL FOR SPECIAL EDUCATION Singapore SINGAPORE
FACE 2 FACE
GENESIS SCHOOL FOR SPECIAL EDUCATION
FACE 2 FACE LEARNING MOBILE APPLICATION
Digital Craft: User Experience (UX) GENESIS SCHOOL FOR SPECIAL EDUCATION Singapore SINGAPORE
FACE 2 FACE
GENESIS SCHOOL FOR SPECIAL EDUCATION
FACE 2 FACE LEARNING MOBILE APPLICATION
Digital Craft: Interface & Navigation (UI) GENESIS SCHOOL FOR SPECIAL EDUCATION Singapore SINGAPORE
CHEWTOON
TIPCO F&B CO.,LTD
TIPCO SUPERKID
Brand Experience & Activation TBWA\THAILAND Bangkok THAILAND
BIXBY VOICE FOREVER
SAMSUNG ELECTRONICS
BIXBY
PR CHEIL WORLDWIDE Seoul SOUTH KOREA
BABY CHAT
BAYER
ELEVIT
Branded Content & Entertainment: Digital & Social WUNDERMAN THOMPSON TOKYO JAPAN
B01 Brand-led Education & Awareness
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC.
THE RESTAURANT OF MISTAKEN ORDERS
Brand Experience & Activation TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
THE MOST CHALLENGING PINGPONG TABLE
JAPAN PARA TABLE TENNIS ASSOCIATION
PARA PINGPONG TABLE
Brand Experience & Activation TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
THE CUUPCAKES
ROCHE
NOT APPLICABLE
Brand Experience & Activation DNA COMMUNICATIONS Hong Kong HONG KONG SAR
SUGU-KINEN PROJECT
PFIZER JAPAN INC
CHAMPIX
Digital Craft: User Experience (UX) DENTSU ISOBAR Tokyo JAPAN
STOP THE DRAMA
MANULIFE INSURANCE
MANULIFE INSURANCE
Brand Experience & Activation TBWA\SINGAPORE SINGAPORE
STOP THE DRAMA
MANULIFE INSURANCE
MANULIFE INSURANCE
Direct TBWA\SINGAPORE SINGAPORE
STOP THE DRAMA
MANULIFE INSURANCE
MANULIFE INSURANCE
PR TBWA\SINGAPORE SINGAPORE
Bronze
STOP THE DRAMA
MANULIFE INSURANCE
MANULIFE INSURANCE
Branded Content & Entertainment: Digital & Social TBWA\SINGAPORE SINGAPORE
STATE OF MIND
NRL
MENTAL HEALTH AWARENESS
Film: Cinema, TV and Digital Film Content AIRBAG Melbourne AUSTRALIA
SKETCHCOOK
OTSUKA PHARMACEUTICAL CO.,LTD
OTSUKA PHARMACEUTICAL CO.,LTD
Mobile DENTSU INC. Tokyo JAPAN
Short List
SEE PAST THE SCREEN
PLANO
PLANO APP
Integrated INITIATIVE Singapore SINGAPORE
RESCUE THE WORST!
GREAT EASTERN DRUG (GED)
DECOLGEN
PR ENSEMBLE Bangkok THAILAND
RED BLOOD CELLS
NHK EDUCATIONAL
BODYPEDIA
Film: Cinema, TV and Digital Film Content DENTSU INC. Tokyo JAPAN