ALREADY HERE

TitleALREADY HERE
BrandABEJA, INC.
Product / ServiceCORPORATE BRANDING
CategoryC03. Screens & Events
EntrantQUARK TOKYO Tokyo, JAPAN
Idea Creation QUARK TOKYO Tokyo, JAPAN
Production QUARK TOKYO Tokyo, JAPAN

Credits

Name Company Position
Akihito Muraki Quark tokyo Inc. Creative Director
Michał Misiński Juice Director
Michal Dwojak-Hara Juice Producer
Rafal Gosieniecki Juice Art Director
Hiroki Kyogoku Goraku Inc. Producer
Mayu Yamashita Juice Producer
Piotr Korczyński Kineza CG Artists
Selim Sykut Juice CG Artists
Tomasz Potakowski Juice CG Artists
Robert Sundelin Juice CG Artists
Tomotaka Yokoo Juice CG Artists
Andrzej Rudz Freelance Cinematographer
Chris Rudz Freelance Cinematgrapher
Bartłomiej Spasowski Freelance Composer

Write a short summary of what happens in the film

The structure of the world is changing. To describe this, we used a famous quote of Willam Gibson, a science fiction writer, “The future is already here- it’s just not evenly distributed.” Technology not only changes the virtual world, but even the structure of sceneries that are familiar to us. Although they look the same from the outside, they are constantly changing, and that cannot be stopped. The main character of this movie can actually see the changes happening. But nothing surprises her and she takes the matter philosophically. We tried to visualize “The Real World” at this moment.

Cultural/Context information for the jury

The film was produced for an opening of an event held by ABEJA Inc. The guests were mainly engineers, and people involved in business development. Although AI is generally seen in the middle of a fad, in the technology field, it is considered that AI has already entered into a disillusionment period considered as a “Hype Cycle (a chart to show the trend in technology)”, and a skeptical view is spreading. For this reason, we tried not to emphasize magical flashy aspects of AI but to accurately portray “Why AI exists?”