SHIP

TitleSHIP
BrandSTANDARD CHARTERED
Product / ServiceSTANDARD CHARTERED
CategoryB11. Corporate Social Responsibility (CSR) / Corporate Image
EntrantTBWA\SINGAPORE, SINGAPORE
Idea Creation TBWA\SINGAPORE, SINGAPORE
Production SIXTOES TV Singapore, SINGAPORE
Production 2 LUBELL HOUSE New York, USA
Production 3 FOOTLOOSE FILMS Mumbai, INDIA
Production 4 GHOST+COW FILMS New York, USA
Production 5 SONG ZU SINGAPORE, SINGAPORE
Additional Company COMPANY 3 New York, USA
Additional Company 2 POSTMAN VFX Singapore, SINGAPORE

Credits

Name Company Position
Hagan de Villiers TBWA\Singapore Executive Creative Director
Gary Steele TBWA\Singapore Executive Creative Director
Perry Essig TBWA\Singapore Global Creative Director
Eve Aw TBWA\Singapore Associate Creative Director
Laurent Pastorelli TBWA\Singapore Senior Art Director
Melissa Hill TBWA\Singapore Global Business Lead
Andrew Norris TBWA\Singapore Brand Manager
Haydn Evans SixToes.TV Agency Executive Producer
Janice Tay SixToes.TV Offline
Brandon Laganke Ghost + Cow Director
John Carlucci Ghost + Cow Director
Dan Lubell Lubell House Executive Producer
Christopher Walters - Cinematographer
Company 3 Company 3 Color Grading
Mark Doney Postman vfx Flame Artist
SongZu Singapore SongZu Singapore Music Composition & Sound Design

Write a short summary of what happens in the film

A ship is 90% steel, making it a valuable source of scrap steel for construction. But dismantling ships is dirty, dangerous work. And it’s done in Bangladesh because labour is cheap and regulations are lax. What’s a bank got to do with shipbreaking? We help change how things are done in shipbreaking by making higher safety standards a condition for securing finance. It’s just one of the ways we make industries around the world better from within.

Cultural/Context information for the jury

For profit, many financial institutions lend money to finance dangerous industries. And they don't hold these industries to any rule or regulation. A lot of people, like you and me, are unaware of the role banks play in this. That while they can make a difference, they choose to turn a blind eye. We would rather take a stand.

Links

Video URL