"I MISS DADDY SO MUCH."

Title"I MISS DADDY SO MUCH."
BrandPANASONIC
Product / ServicePANASONIC FACIAL RECOGNITION SYSTEM
CategoryB09. Consumer Services / Business to Business
EntrantAOI PRO. INC. Tokyo, JAPAN
Idea Creation PANASONIC CORPORATION Osaka, JAPAN
Production AOI PRO. INC. Tokyo, JAPAN

Credits

Name Company Position
Hisao Tsughita Panasonic Executive Creative Director
Mitsuhisa Aoyama AOI Pro. Creative Director
Yuki Komakine AOI Pro. Planner
Koki Takahashi AOI Pro. Producer
Kohsuke Sakai AOI Pro. Producer
Ayumi Sakagami AOI Pro. Production Manager
Naoko Tajima Freelance Director
Yuki Numao Crank Cameraman
Makoto Oda Freelance Lighting
Haruna Tatematsu Freelance Production Designer
Ryoko Okada Freelance Designer
Rika Tanaka Freelance Designer
Kohtaroh Maruhashi Melody punch Music
Shuji Aonuma Red hill Editing Company
Tohru Nakahata Red hill Editing Company
Mugi Oikawa Freelance Editor

Write a short summary of what happens in the film

A girl and her mother are looking forward to a father taking part in their annual kindergarten recital. but Their father: who is living in foreign country and have grown his beard and changed from the picture when he sighed up the system; run into the room where held a presentation by the children. The guard man could not recognize him, but Panasonic’s face precognition system could. This casually says how high accuracy the technology has. At last he was in time of his child's presentation. For first she seemed to accuse his father, but eventually he found that she loves and misses him so much. They hugged each other tightly.

Cultural/Context information for the jury

Panasonic’s face recognition system is getting higher evaluation for the accuracy of the authentication and has been introduced such in immigration gate at the airport and office security. However, talking about the awareness in the world, we have just stood at the start line. Then, we’ve made a web movie that gains people’s interest and make them watch this to improve the awareness by appealing our technology that identifies individuals even they wear masks or have beard. Moreover, we claim this system as a heartwarming technology by displaying the aspect of accepting the resisted people, not of excluding suspicious ones which the system also has.

Links

Video URL