Title | ALDI AUSTRALIA GOOD DIFFERENT TUNA |
Brand | ALDI AUSTRALIA |
Product / Service | SUPERMARKET |
Category | A06. Retail |
Entrant | BMF Sydney, AUSTRALIA |
Idea Creation | BMF Sydney, AUSTRALIA |
Additional Company | RABBIT Sydney, AUSTRALIA |
Additional Company 2 | RUMBLE STUDIOS Sydney, AUSTRALIA |
Additional Company 3 | BLACKBIRD VFX Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Alex Derwin | BMF | Executive Creative Director |
David Fraser | BMF | Creative Director |
Dantie Van Der Merwe | BMF | Creative Director |
Justin Butler | BMF | Copywriter |
Lisa Down | BMF | Copywriter |
Simon Koay | BMF | Art Director |
Lincoln Grice | BMF | Designer |
Matty Hughes | BMF | Designer |
Jenny Lee-Archer | BMF | Agency Producer |
Jeff Low | Rabbit Content | Director |
Alex Hay | Rabbit Content | Executive Producer |
Loretta Cosgrove | Rabbit Content | Production Art Director |
Adam Wills | Blackbird | Editor |
Basir Salleh | BMF | Art Buyer |
Geoffrey Simpson | N/A | DoP |
Christina Aventi | BMF | Executive Planning Director |
Alison Tilling | BMF | Head of Planning |
Kellie Box | BMF | Strategic Palnner |
Stephen McArdle | BMF | Managing Director |
Paul Coles | BMF | General Manager, ALDI |
Aisling Colley | BMF | Group Account Director |
Rose Flowers | BMF | Account Director |
Hayley Basham | BMF | Account Director |
James Arnold | BMF | Senior Account Manager |
Olivia Morbey | BMF | Senior Account Manager |
Building on the success of its ‘Good Different’ brand positioning, ALDI Australia has launched a new ad campaign dramatising the benefits of its everyday low prices. ALDI’s business model enables them to keep prices low across the entire store, meaning shoppers are able to save money on their whole shop. Simply put – you can save on whatever you want, whenever you want it, that’s Good Different. You don't need to buy an avalanche of tuna to get good prices - just shop at ALDI. The beauty of ALDI’s everyday low prices is that you’ll save money no matter what you buy – it certainly takes the stress out of keeping your grocery bill down. And you’ll avoid ending up with a cupboard full of half price tuna.