Title | OREO X THE PALACE CAMPIGN |
Brand | OREO |
Product / Service | OREO |
Category | B01. Food / Drink |
Entrant | BLUEFOCUS DIGITAL Shanghai, CHINA |
Idea Creation | BLUEFOCUS DIGITAL Shanghai, CHINA |
Production | BLUEFOCUS DIGITAL Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Christy Yan | Bluefocus Digital | Associate Creative Director |
As the strongest witness of China's cultural heritage, the Forbidden City has been widely favored by various brands in recent years. Facing big wave palace joint name, how does oreo stand out from numerous outstanding?Two large traffic IP cross-border cooperated for the first time. As a social agency, the main task is how to break through the dimensional wall, and let oreo play together with The Forbidden City.