LEGO

TitleLEGO
BrandLEGO
Product / Service4X4 X-TREME OFF-ROADER
CategoryC02. Branded Content & Entertainment Film
EntrantLEGO Shanghai, CHINA
Idea Creation LEGO Shanghai, CHINA
Production PAPERHAT PRODUCTIONS Shanghai, CHINA

Credits

Name Company Position
James Lee The LEGO Agency Creative Director
Jackson Chang The LEGO Agency Associate Creative Director
Alair Qu The LEGO Agency Art Director
Achao Liu The LEGO Agency Graphic Designer
Karen Lin The LEGO Agency Senior Project Manager
Bobby Pai The LEGO Agency Project Manager
Torsten Jacobsen The LEGO Agency Executive Creative Director

Write a short summary of what happens in the film

In a cityscape setting we are introduced to Han Han the acclaimed writer / director / race car driver and in an art-studio we are introduced to Huang Cheng, a celebrated artist and RC car race fanatic. The 2 scout and find an abandoned factory location to take on a formidable challenge, something new and unique. Create a massive 500m2 Chinese “shanshui” painting using a remote-control car. The 2 discuss and plan their approach and start preparing for the big stunt. By building an ink dispenser device they are able to use the wheels of the model as paint brush. After building and modifying the remote-control car they start to create the painting. With mounted camera’s and drones the stunt is captured on film. The camera pans out to real the finished ‘shanshui’ painting on the factory floor.

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