Title | LEGO |
Brand | LEGO |
Product / Service | 4X4 X-TREME OFF-ROADER |
Category | C02. Branded Content & Entertainment Film |
Entrant | LEGO Shanghai, CHINA |
Idea Creation | LEGO Shanghai, CHINA |
Production | PAPERHAT PRODUCTIONS Shanghai, CHINA |
Name | Company | Position |
---|---|---|
James Lee | The LEGO Agency | Creative Director |
Jackson Chang | The LEGO Agency | Associate Creative Director |
Alair Qu | The LEGO Agency | Art Director |
Achao Liu | The LEGO Agency | Graphic Designer |
Karen Lin | The LEGO Agency | Senior Project Manager |
Bobby Pai | The LEGO Agency | Project Manager |
Torsten Jacobsen | The LEGO Agency | Executive Creative Director |
In a cityscape setting we are introduced to Han Han the acclaimed writer / director / race car driver and in an art-studio we are introduced to Huang Cheng, a celebrated artist and RC car race fanatic. The 2 scout and find an abandoned factory location to take on a formidable challenge, something new and unique. Create a massive 500m2 Chinese “shanshui” painting using a remote-control car. The 2 discuss and plan their approach and start preparing for the big stunt. By building an ink dispenser device they are able to use the wheels of the model as paint brush. After building and modifying the remote-control car they start to create the painting. With mounted camera’s and drones the stunt is captured on film. The camera pans out to real the finished ‘shanshui’ painting on the factory floor.