| Title | HUSKY |
| Brand | ANCHOR BY PANASONIC |
| Product / Service | WIRES |
| Category | B04. Consumer Durables |
| Entrant | LEO BURNETT INDIA Mumbai, INDIA |
| Idea Creation | LEO BURNETT INDIA Mumbai, INDIA |
| Production | EARLY MAN FILMS Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Rajdeepak Das | Leo Burnett India | Chief Creative Officer and Managing Director |
| Saurabh Varma | Publicis Communications South Asia | Chief Executive Officer |
| Dheeraj Sinha | Leo Burnett India | Chief Strategy Officer & Managing Director |
| Vikram Pandey | Leo Burnett India | National Creative Director |
| Pradeep Kumar | Leo Burnett India | Associate Executive Creative Director |
| Yogesh Sakpal | Leo Burnett | Associate Creative Director |
| Mihul Bhatt | Leo Burnett India | Copywriter |
| Prasad Masekar | Leo Burnett India | Art Director |
| Krishna Shukla | Freelance | Editor |
| Rakesh Hinduja | Leo Burnett Mumbai | Chief Operating Officer |
| Gautam Roy | Leo Burnett India | Senior Vice President |
| Gaurav Om Sharma | Leo Burnett India | Vice President |
| Ankita Joshi | Leo Burnett India | Brand services Associate |
| Ajeeta Bhardwaj | Leo Burnett India | Brand Planning Head |
| Rohit Nair | Leo Burnett India | Brand Strategy Director |
| Vivek Sharma | Anchor By Pansonic | Managing Director |
| Sunil Narula | Anchor By Panasonic | Vice President Marketing |
| Early Man | Early Man Films | Production Company |
| Abhinav Pratiman | Early man Films | Director |
| Amarjeet Phukan | Early man films | Producer |
| Vikram Pandey | Leo Burnett India | Creative Director |
Kukreja family’s new desire is to pet a Siberian Husky, Snowflake. To ensure Snowflake never misses his home, Kukrejas’ have turned their home in Delhi to a mini Siberia. All thanks to four ACs running full time. One fine day due to the old wiring at home, the ACs break down causing Snowflake to exasperate.All this happened because Kukreja’s had new desires but old wires. Therefore, the desires of new India need Japanese wires from anchor by Panasonic.
Indian households have seen tremendous progress in the past few years. Number of electrical devices and appliances in an Indian household have increased at a rapid rate and this had led to an explosion of electrical consumption. However the electrical infrastructure at homes aren’t equipped to bear this increased load and existing old wires fail in these circumstances. Therefore, for sustaining its desires, new India needs Japanese wires from Anchor by Panasonic.