Write a short summary of what happens in the film

Justine Johnson's story is one of selflessness, honesty and determination. She's challenged the status quo and won. A single mother who relentlessly worked her way up from tough beginnings. She's gone from a humble pre-school teacher to become a hugely successful entrepreneur and property developer. But throughout her career, she never really celebrated her success with expensive purchases. Before her Rolls-Royce Wraith Black badge, the car she owned was a second-hand Subaru. In this film, filmed on location in Christchurch, NZ, we take an intimate look inside Justine's world. We find out what drives her, what she values in life, where she's come from and where she's going. We also learn how much her Rolls-Royce Wraith means to her, how it was made, how much design, detail, hard work and effort went into its bespoke production, and how, in turn, these values resonate with Justine.

Cultural/Context information for the jury

Rolls-Royce is on a mission to change perceptions. Whereas in the past a Rolls-Royce owner would be driven, now they self-drive. In the past a Rolls-Royce may have been owned by an older gentleman, today Rolls-Royce has a younger, diverse and inclusive clientele. The focus of this particular campaign is on Asia-Pacific, the key aim? To feature real customers and real stories from this part of the world: dynamic and successful, embodied with values that are both culturally representative of the region, with personal stories that resonate with an "updated" Brand personality of Rolls-Royce. This is the third film we have produced so far, as part of a series of "Owners Testimonial Videos." Previous contributors before Justine Johnson were Hong Kong Designer and Architect Steve Leung, and Perth-based Dentist and Family man Johannes Yap. Steve and Johannes' film can be viewed on the microsite linked in the "Media Info" section.

Please tell us how you designed/adapted your campaign for the single country / region / market where it aired.

I think there's a two-part answer to this question: PART 1: We strongly believe in the credibility and authenticity of someone's story. It HAS to be REAL. This is a shared value between agency and client. Just as long as the story is true to that person, the message is universal. So the simple answer to this question is that we did not adapt this campaign's content for the specific market. PART 2: We did adapt the format of the video, in the sense that we provided 10-15 second cutdowns to be used as Facebook and Youtube Ads for the Australian/NZ market (the focus of this campaign) which were used to link viewers to the microsite. We also provided subtitled versions of the video in English, Japanese and Korean (for future campaigns featuring this video).